Guía completa de Ecommerce I Cómo vender online

Ecommerce

Aquí encontrarás recursos para elegir tus herramientas dentro del ecosistema ecommerce, saber cómo convertir visitas en ventas, fidelizar a tus clientes y crecer como negocio digital.

Empieza aquí

Token Features

Áreas de Ecommerce

Ecommerce Cycle es mapa conceptual y practico diseñado por Conecta Software. Cono como construir tu canal comercial digital con una serie de integraciones de aplicaciones intelligentes. En el mapa, Ecommerce es un área trasversal que conecta con Branding y Analytics como fuentes de información.

Conversión

CATALOGO, TIENDA ONLINE Y CONECTIVIDAD

Construcción y presentación del catálogo digital de productos, conexión con pasarelas de pago y proveedores, integración con el sistema de gestión.

Fidelización

CUPONES, SUSCRIPCIONES, RESEÑAS

Herramientas de fidelización para clientes contentos, y que nos recomienden.

Crecimiento

PLATAFORMAS ECOMMERCE

Conectate con Marketplaces y Redes sociales para crecer como empresa.

Token Features

Recursos branding

monitorizacion

Conversión

¿Cómo convertir visitas en ventas? ¿Cómo es la toma de decisiones en ecommerce? Conoce las técnicas de CRO y UX para optimizar la conversión y la experiencia de usuario. La seguridad, la confianza, la navegación para encontrar productos, las formas de pago y la gamificación son todos elementos de esta fase.

Recursos

CRO ¿Qué es la optimización de la tasa de conversión?

Sellos de confianza online para Ecommerce

La seguridad en Ecommerce

La guía completa de medios de pago en Tiendas online

¿Qué es un comparador de precios y cómo puede ayudar a tu ecommerce?

Shoppertainment, así funciona la nueva tendencia ecommerce que amenaza con redefinir la moda

monitorizacion

Automatización en Ecommerce

La integración y automatización de todos los canales de venta es clave para ofrecer una experiencia personalizada a cada cliente, reducir costes y errores humanos y contar siempre con información actualizada en cada área de la empresa. Conoce como automatizar las ventas online.

Recursos

La Guía completa de Automatización en Ecommerce

Construir un Catálogo online

Categorías y atributos para facilitar la búsqueda en Tiendas online

La Taxonomía de productos para vender más

ERP, cómo conectar tu software de gestión empresarial a PrestaShop

Los KPIs de un Ecommerce

Fidelización

Estas son las técnicas y herramientas para fidelizar a tus clientes.

Recursos

Fidelización en Ecommerce

¿Conoces estos ejemplos de programas de fidelización de ecommerce eficaces?

Herramientas de la transformación digital – El CRM

Metodología: La teoría de la decisión

¿Cuáles son las mejores herramientas de fidelización para ecommerce?

seo

SEO

¿Cómo se posiciona una página web?
En esta sección conocerás los conceptos básicos del SEO. Esta sección introductoria cubre los conceptos básicos, como la investigación de palabras clave, SEO Onpage y Offpage, técnico y local, herramientas y más.

Recursos

Amazon Prime Day: ¿Cómo preparar tu ecommerce ante uno de los mayores días de tráfico online?

Prepara tu ecommerce para Black Friday

Precios en Prestashop

Descripción de productos en ecommerce

La fotografía en ecommerce, una pieza clave

La importancia de los idiomas en el Comercio electrónico

seo

Crecimiento

Descubre nuevos canales de venta y conéctalos con tu ecommerce. Marketplaces, Social Media, y más

Recursos

Marketplace vs Ecommerce

AliExpress Plaza, ¿conoces cómo funciona?

Cómo vender en AliExpress

Google Shopping con PrestaShop

PrestaShop Facebook, una nueva integración para exprimir tus ventas

¿Cómo puedes vender con tu ecommerce a través de Pinterest?

Logística - La última milla

La logística se considera uno de los principales obstáculos en ecommerce. Conoce las claves para convertirlo en oportunidad y diferenciación.

Recursos

Los mejores proveedores de envío

PrestaShop Live Talks España – La última milla

Click & Collect

Recursos branding

Token Architecture

Videos de Ecommerce

Consulta las últimas tendencias, herramientas y buenas prácticas para optimizar tu ecommerce.

Saber más

Más artículos de ecommerce

Token Architecture

The Founders

Nuestros productos de Ecommerce

Consulta nuestro catálogo de productos y servicios de analytics
desarrollados sobre años de experiencia en proyectos B2B.

Ecommerce

Tu empresa desde otra perspectiva

Cuadros de mando para la visualización de informes, recopilación de métricas, monitorización de datos y extracción de modelos de predicción.

Conoce nuestros servicios

Marketing online

SEO On Page y Off Page

De nada sirve un sitio web bien diseñado, cargado con información detallada de nuestros productos y servicios, si no recibimos visitas.

Conoce nuestros servicios

Conecta tu negocio

La transformación digital de los canales de venta.

En este libro te enseñaremos a crear un entorno digital que facilite establecer conexiones con el mercado.

Descarga gratis el primer capítulo

The Founders

Advisors and Investors

Apps

Aplicaciones líderes en ecommerce.

Google Analytics

Herramienta de análisis

Power BI

Análisis empresarial

Semrush

Datos interactivos

Data Studio

Análisis de Google

Spark

Big Data

Oniad

Medios y anunciantes

ahrefs

Tráfico de búsqueda

Sistrix

SEO para profesionales

Advisors and Investors

Token Roadmap

El recorrido para analizar y optimizar tu web

Este es el mapa de analytics para llevar a cabo la analítica de la web, y su posterior optimización. Adapta tu estrategia de marca al comportamiento de los clientes tanto en el entorno físico como en el digital.

ANALYTICS

Monitorización

Tráfico
Adquisición
Conversión

ANALYTICS

Segmentación

Recorrido Analytics - Visibilidad Visibilidad
Google Analytics - Competencia Competencia
<Recorrido Analytics - Audiencia Audiencia

ANALYTICS

Optimización

Comportamiento
SEO

Token Roadmap

Partnerships

Herramientas para la transformación digital

Teoría, trucos y consejos sobre la transformación digital.

Data literacy ¿Qué es la alfabetización digital o alfabetización de datos?

Saber más

Innovación y eficiencia: Innovar es la actividad menos eficiente de una empresa.

Saber más

De la tecnología a la información. ¿La tecnología aplicada a la empresa siempre genera una innovación?

Saber más

La esencia de la transformación digital no está en la tecnología, sino en la mentalidad de los equipos de trabajo.

Saber más

Más artículos de transformación digital

Partnerships

The Press

Artículos destacados

Una selección de artículos sobre analítica web y transformación digital.

Google Analytics

Google Analytics ofrece un amplio conjunto de herramientas analíticas que permiten conocer en profundidad el número y tipo de visitas que estamos recibiendo en nuestra tienda online.
Ir al artículo

Analítica web, qué datos deben aparecer en un informe

Poner en marcha una web o una tienda online es sólo el primer paso de un proyecto: la idea no es sólo hacer una web elegante y atractiva, o un ecommerce fácil de utilizar, sino que lo visiten el mayor número posible de usuarios.

Ir al artículo

Modelos de negocio y objetivos de conversión

Los modelos de negocio adaptan sus objetivos de conversión en función del sector y el tipo de público al que se dirijan. El trabajo de branding debe estar alineado con la propuesta de valor dirigida a nuestro mercado.

Ir al artículo

Preguntas y respuestas Business Intelligence

“Una sobrecarga de información, es decir, algo mucho más allá de lo que realmente se necesita, conduce al apagón de la información.” _ Peter F. Drucker
Ir al artículo

The Press

Términos de Ecommerce

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Cookie	Duración	Descripción
__cfduid	1 month	The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
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ASP.NET_SessionId	session	This cookie is used in sites developed with Microsoft.Net. When a user start browsing a unique session ID is created, which keeps track of all the information regarding that session.This information is stored in the web server and it is identified via a GUID.The GUID is essential for any ASP.NET site to function properly.
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cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
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PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
SERVERID	10 minutes	This cookie is used to assign the user to a specific server, thus to provide a improved and faster server time. It remembers which server had delivered the last page on to the browser. It also helps in load balancing.
sessionId	session	This cookie is used by the website to store the user's session ID.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duración	Descripción
__atuvc	1 year 1 month	This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
__atuvs	30 minutes	This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
__hssc	30 minutes	This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.
mailchimp_landing_site	1 month	The cookie is set by the email marketing service MailChimp.
messagesUtk	1 year 24 days	This cookie is set by hubspot. This cookie is used to recognize the user who have chatted using the messages tool. This cookies is stored if the user leaves before they are added as a contact. If the returning user visits again with this cookie on the browser, the chat history with the user will be loaded.
pid	1 year 1 month	Helps users identify the users and lets the users use twitter related features from the webpage they are visiting.
PugT	1 month	This cookie is set by pubmatic.com. The purpose of the cookie is to check when the cookies were last updated on the browser in order to limit the number of calls to the server-side cookie store.

Cookie	Duración	Descripción
_gat	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
GCLB	1 day	This cookie is known as Google Cloud Load Balancer set by the provider Google. This cookie is used for external HTTPS load balancing of the cloud infrastructure with Google.
INGRESSCOOKIE	session	This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.
obuid	3 months	The domain of this cookie is owned by Outbrain. This cookie is used to distribute content targeted to individuals interest.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Cookie	Duración	Descripción
__hstc	1 year 24 days	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
APID	1 year	This cookie is used to store information of how a user behaves on multiple websites. This information is them used to customize the relevant ads to be displayed to the users.
demdex	5 months 27 days	This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.
GPS	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
UserID1	3 months	The cookie sets a unique anonymous ID for a website visitor. This ID is used to continue to identify users across different sessions and track their activities on the website. The data collected is used for analysis.
uu	1 year	This cookie is used to identify the users movements across the website and to sell targeted ads.
uvc	1 year 1 month	The cookie is set by addthis.com to determine the usage of Addthis.com service.

Cookie	Duración	Descripción
_cc_aud	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_cc	session	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_dc	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_id	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
_kuid_	5 months 27 days	The cookie is set by Krux Digital under the domain krxd.net. The cookie stores a unique ID to identify a returning user for the purpose of targeted advertising.
_rxuuid	1 year	The main purpose of this cookie is targeting, advertesing and effective marketing. This cookie is used to set a unique ID to the visitors, which allow third party advertisers to target the visitors with relevant advertisement up to 1 year.
ab	1 year	This domain of this cookie is owned by agkn. The cookie is used for targeting and advertising purposes.
AFFICHE_W	1 year 1 month 1 day	The domain of this cookie is owned by Weborama Software. This cookie is used for targeting and advertising purposes. It helps in tracking the visitor and serving them with relevant ads.
ANONCHK	10 minutes	This cookie is used for storing the session ID for a user. This cookie ensures that clicks from advertisement on the Bing search engine are verified and it is used for reporting purposes and for personalization.
APIDTS	1 day	This cookie is set by the provider Yahoo.com. This coookie is used to collect data on visitor preference and behaviour on website inorder to serve them with relevant content and advertisement.
B		This Cookie is used by Yahoo to provide ads, contents or analytics.
bdswch	1 month	The domain of the cookie is owned by the Outbrain. The cookie is used to serve the visitor with relevant content and advertisement.
bkdc	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
bku	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
CMID	1 year	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
CMPRO	3 months	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMPS	3 months	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMRUM3	1 year	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMST	1 day	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
cookieJartestCookie	17 hours	This cookie is set by the provider Outbrain. This cookie is used by the website operator inorder to know the efficiency of the marketing by determining how the user accessed the website.
csync	1 year 1 month	The main purpose of this cookie is targeting and advertising. This cookie is used to show relevant ads based on the user movement and various advertiser bids for displaying user ads.
dpm	5 months 27 days	The cookie is set by demdex.net. This cookie assigns a unique ID to each visiting user that allows third-party advertisers target that users with relevant ads.
EE	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
IDSYNC	1 year	This cookie is used for advertising purposes.
ljt_reader	1 year	This is a Lijit Advertising Platform cookie. The cookie is used for recognizing the browser or device when users return to their site or one of their partner's site.
loc	1 year 1 month	This cookie is set by Addthis. This is a geolocation cookie to understand where the users sharing the information are located.
mako_uid	1 year	This cookie is set under the domain ps.eyeota.net. The cookies is used to collect data about the users' visit to the website such as the pages visited. The data is used to create a users' profile in terms of their interest and demographic. This data is used for targeted advertising and marketing.
MUID	1 year 24 days	Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.
muidn	16 years 10 months	This cookie is used to set an unique ID for the visitor. This helps third party advertisers to serve the visitor with relevant advertisement.
PUBMDCID	3 months	This cookie is set by pubmatic.com. The cookie stores an ID that is used to display ads on the users' browser.
pxrc	2 months	The purpose of the cookie is to identify a visitor to serve relevant advertisement.
rlas3	1 year	The cookie is set by rlcdn.com. The cookie is used to serve relevant ads to the visitor as well as limit the time the visitor sees an and also measure the effectiveness of the campaign.
stx_user_id	1 year	The domain of this cookie is owned by the Sharethrough. This cookie is used for advertising services.
t_gid	1 year	The cookie is set by taboola.com. The cookie assigns a unique user ID to users and use this ID for serving relevant advertisement and content.
TapAd_3WAY_SYNCS	2 months	This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.
TapAd_DID	2 months	The cookie is set by tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising
TapAd_TS	2 months	The cookie is set by Tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising.
TDCPM	1 year	The cookie is set by CloudFare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
TDID	1 year	The cookie is set by CloudFare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
tluid	3 months	This cookie is set by the provider AdRoll.This cookie is used to identify the visitor and to serve them with relevant ads by collecting user behaviour from multiple websites.
tu	1 year	The domain of this cookie is owned by Adscale. This cookie is used target ads by registering the user movements across the website.
tuuid	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
tuuid_lu	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
ud	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
um2	2 years	This cookie is set by the Sizmek. This cookie is used for serving relevant advertisement to the visitor by setting an unique ID. This unique ID helps third party advertisers to target the visitor with relevant ads.
umeh	3 months	The main purpose of this cookie is marketing. It is used to keep track of the users on multiple website inorder to show relevant advertisement based on the user behaviour.

Cookie	Duración	Descripción
_clck	1 year	No description
_ga_R7YNL3ZZGF	2 years	No description
_gat_UA-31679925-1	1 minute	No description
_pin_unauth	1 year	No description
3pi	3 months	No description
A3	1 year	No description
anj	3 months	No description
arcki2	15 days	No description
arcki2_adform	15 days	No description
arcki2_ddp	15 days	No description
arcki2_tapad	15 days	No description
bkpa	5 months 27 days	No description
block_reset	1 month	No description
C	1 month	No description
cache0	1 year	No description
callback	5 minutes	No description
car	5 minutes	No description
cct	1 year	No description
cf	5 minutes	No description
cip	5 minutes	No description
CLID	1 year	No description
CM	1 day	No description
cm_uid	1 year	No description
CM14	14 days	No description
cnac	5 minutes	No description
CONSENT	16 years 9 months 9 days 11 hours 4 minutes	No description
cookie	1 year	No description
cookie_acm_19586_shown	1 day	No description
cookie_acm_temp_19586_shown		No description
cookie_ver	1 year	No description
ct_did	1 year	No description
ct_idt	1 year	No description
ct_uid	1 year	No description
DID	1 year	No description
gdpr	5 minutes	No description
i	1 year	The purpose of the cookie is not known yet.
id5	5 minutes	No description
IDT	1 year	No description
KRTBCOOKIE_391	1 month	No description
matchadform	1 month	No description

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Logística - La última milla

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