User experience optimization (UX= User Experience) has managed to become a universal solution to the problems of an ecommerce.
If you have an online store and you feel that things are not going well and you are not selling what you have set out to do, do youould it be the design of your website that fails?
Usability and UX
The user experience (UX) is a step above SEO, digital conversion and web design.
It is the users who will decide the success or failure of the website. Therefore, we must optimize their experience and lock the key point which is a good UX design that provides them with an environment as intuitive as possible.
Today, with so much digital content, new apps and the integration of everything with virtual environments, UX Design (User Experience Design) is increasingly in demand.
The purpose is to eliminate those frictions or 'little problemsthat, in addition to each other, make the users move away from the main objective: the sale.
"88% users say they wouldn't return to a website after a first negative experience.
Tips for optimizing the User Experience (UX)
Reduce the menu
One of the most common errors in a badly designed UX site is putting too many links in the menu.
This makes it more difficult for the user to choose an option. So it is much more effective to simplify and branch out by clearing the path of irrelevant content.
Video in a big way
If you are going to include videos, make sure that when the user hits play, the video is of sufficient size, especially on mobiles.
Strength of Negative Space
By offering fewer items to focus on, you decrease the user's workload. How do you get something to really stand out? By creating space around it.
The space around the object is the negative space, white space.
It's simple: the more space there is around an object, the more it will attract your gaze.
Call for attention
Do you know the famous Call to action? Then focus on the visual part of the CTAbecause if you want action, you have to get attention.
Long scroll and lazy load
A great recommendation to incorporate into ecommerce, is the long scrolltogether with the lazy load to load the images as they scroll down.
Actually, it should go without saying, but not everyone got it. Fast websites, not just for better SEO, for the user, the more fluid, better user experience.
UX Tool Guide
Below we have compiled some of the best tools that facilitate the user experience.
Live chat with users
Wireframing & Diagramming
"The user will always follow the path that offers the least resistance.
- Paul Boag
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