SEMrush is a web analytics tool, which has positioned itself as one of the best known within digital marketing strategies. It provides data to be able to work in the SEOSEM and e-strategies backlinks to the website.
The tool allows you to get a complete analysis for both your domain and that of your competitors
This tool has become one of the most used by all those professionals of the SEO thanks to the comprehensive competitor analysis service.
Origins and evolution of SEMrush
Oleg Shchegolev and Dmitry Melnikov were two enthusiasts of SEO who liked the new technology industry and intended to create a tool to identify and study marketing trends and best practices for the industry.
This software is released as Seodigger before being released as a Firefox extension. But, later in 2007 it was renamed to SeoQuake and then renamed to SEMrush.
By 2016 they had reached the milestone of 1,000,000 users in more than 100 different countries.
In 2019 a new tool and a new product were launched:
- Sellerly, allows Amazon wholesaler to split the test product detail pages.
- Traffic Analytics, which collects various data online.
After 11 years of progress and continuous research, SEMrush became one of the leading competence research services in the sector.
According to Forbes The company increased its user base by 45% in 2019.
SEMrush features and functionalities
With the SEMrush tool, you will be able to analyze different factors such as
- Relevant keywords for your company
- Positioning of keywords in an organic way
- Advertising strategies used by competitors
- Backlinks from any website in your niche
- Among others.
The different tools and functionalities of SEMrush today are
- Site auditor
- Keyword monitoring
- Auditing and opportunities for backlinks
- Tools for RRSS
- Brand monitoring
Reasons to use SEMrush
SEMrush is one of the best tools to work on SEO SEM and Online Marketing as it is one of the most complete applications to work in these fields efficiently and quickly. It is also a tool which is easy to use and evolves at a better pace, with its updates and the incorporation of improvements and functionalities.
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