Bing

Buscadores SEO

Bing es el motor de búsqueda web de Microsoft. Una alternativa a Google, YouTube o Yahoo, permite buscar todo tipo de información online, almacenando una gran base de datos para poder ofrecer la información solicitada.

Siendo uno de los principales buscadores a nivel mundial, es importante incorporarlo como oportunidades para posicionamiento SEO.

Bing en Wikipedia

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Orígenes y evolución de Bing

Antes de que Microsoft lanzara Bing al mercado, ya habían desarrollado otros buscadores que no llegaron a funcionar. Por eso, Bing llegó a ser el sustituto de estos 3: Live Search, Windows Live y MSN Search.

Bing se presentó en mayo de 2009 y se lanzó al mercado ej junio del mismo año con una versión preliminar. En ese momento, el buscador se encontraba por debajo de los grandes competidores: Google y Yahoo.

Pero, con el tiempo fueron ganando propuestas comerciales, llegando a realizar alianzas con otras grandes corporaciones para impulsar la búsqueda en los portales de Yahoo. De tal forma, que llegó a cerrar acuerdos con Facebook o Amazon para ofrecer mejores alternativas de contenido a sus usuarios.

Finalmente en 2012 el buscador Bing adquirió por completo el buscador de Yahoo uniendo fuerzas para luchar contra el mayor competidor: Google.

En 2016 llegó a convertirse en el motor de búsqueda más utilizado en EEUU, solo superado por Google y actualmente se mantiene como uno de los más populares del mundo.

Funcionamiento de Bing

El funcionamiento de Bing es algo sencillo, se caracteriza por que su página principal cambia a diario. En mitad de esta imagen podemos encontrar un cuadro de texto en el que tenemos que introducir el término que deseamos buscar.

Bing, hará una búsqueda del término en su base de datos y nos aportará los resultados más cercanos a lo buscado.

Este buscador nos ofrece no solo datos, sino vídeos, imágenes, noticias, mapas, traductores…

Bing maps: ofrece resultados de comercios relevantes según la ubicación del buscador
Bing noticias: ofrece noticias resultados relevantes a la consulta de búsqueda
Bing health: mejora la búsquedas de salud utilizando conceptos médicos relacionados para obtener información de salud pertinentes
Bing Shopping: permite a los usuarios buscar desde una amplia gama de proveedores en línea y mercancía de comercializador para todo tipo de productos y mercancías
Bing xRank: permite a los usuarios para buscar celebridades, políticos, músicos y blogueros, leer biografías cortas y noticias sobre ellos.

Razones para usar Bing

Bing siempre ha estado a la sombra de Google, y de momento no consigue llegar y conquistar a los usuarios. Pero, es cierto que en muchas ocasiones y distintos ámbitos Bing funciona mejor que el propio Google:

Seguridad y estructuración de datos
Clasificación y buscador de videos
Apartado para mapas
Quick Preview. Es una ventana que se expande sobre el título del resultado de búsqueda y ayuda a dar una información extra al usuario sin entrar en el portal para que este decida si acceder o no.
Explorer Panel. Conjunto de herramientas de navegación y búsqueda que se encuentran en el lado izquierdo de la página.

Nuestros productos de Branding

Consulta nuestro catálogo de productos y servicios de branding
desarrollados sobre años de experiencia en proyectos B2B.

Otros recursos online

Accede aquí al sitio web oficial de Bing

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Cookie	Duración	Descripción
__cfduid	1 month	The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
__hssrc	session	This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
_GRECAPTCHA	5 months 27 days	This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
ARRAffinity	session	This cookie is set by websites that run on Windows Azure cloud platform. The cookie is used to affinitize a client to an instance of an Azure Web App.
ASP.NET_SessionId	session	This cookie is used in sites developed with Microsoft.Net. When a user start browsing a unique session ID is created, which keeps track of all the information regarding that session.This information is stored in the web server and it is identified via a GUID.The GUID is essential for any ASP.NET site to function properly.
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
SERVERID	10 minutes	This cookie is used to assign the user to a specific server, thus to provide a improved and faster server time. It remembers which server had delivered the last page on to the browser. It also helps in load balancing.
sessionId	session	This cookie is used by the website to store the user's session ID.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duración	Descripción
__atuvc	1 year 1 month	This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
__atuvs	30 minutes	This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
__hssc	30 minutes	This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.
mailchimp_landing_site	1 month	The cookie is set by the email marketing service MailChimp.
messagesUtk	1 year 24 days	This cookie is set by hubspot. This cookie is used to recognize the user who have chatted using the messages tool. This cookies is stored if the user leaves before they are added as a contact. If the returning user visits again with this cookie on the browser, the chat history with the user will be loaded.
pid	1 year 1 month	Helps users identify the users and lets the users use twitter related features from the webpage they are visiting.
PugT	1 month	This cookie is set by pubmatic.com. The purpose of the cookie is to check when the cookies were last updated on the browser in order to limit the number of calls to the server-side cookie store.

Cookie	Duración	Descripción
_gat	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
GCLB	1 day	This cookie is known as Google Cloud Load Balancer set by the provider Google. This cookie is used for external HTTPS load balancing of the cloud infrastructure with Google.
INGRESSCOOKIE	session	This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.
obuid	3 months	The domain of this cookie is owned by Outbrain. This cookie is used to distribute content targeted to individuals interest.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Cookie	Duración	Descripción
__hstc	1 year 24 days	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
APID	1 year	This cookie is used to store information of how a user behaves on multiple websites. This information is them used to customize the relevant ads to be displayed to the users.
demdex	5 months 27 days	This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.
GPS	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
UserID1	3 months	The cookie sets a unique anonymous ID for a website visitor. This ID is used to continue to identify users across different sessions and track their activities on the website. The data collected is used for analysis.
uu	1 year	This cookie is used to identify the users movements across the website and to sell targeted ads.
uvc	1 year 1 month	The cookie is set by addthis.com to determine the usage of Addthis.com service.

Cookie	Duración	Descripción
_cc_aud	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_cc	session	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_dc	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_id	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
_kuid_	5 months 27 days	The cookie is set by Krux Digital under the domain krxd.net. The cookie stores a unique ID to identify a returning user for the purpose of targeted advertising.
_rxuuid	1 year	The main purpose of this cookie is targeting, advertesing and effective marketing. This cookie is used to set a unique ID to the visitors, which allow third party advertisers to target the visitors with relevant advertisement up to 1 year.
ab	1 year	This domain of this cookie is owned by agkn. The cookie is used for targeting and advertising purposes.
AFFICHE_W	1 year 1 month 1 day	The domain of this cookie is owned by Weborama Software. This cookie is used for targeting and advertising purposes. It helps in tracking the visitor and serving them with relevant ads.
ANONCHK	10 minutes	This cookie is used for storing the session ID for a user. This cookie ensures that clicks from advertisement on the Bing search engine are verified and it is used for reporting purposes and for personalization.
APIDTS	1 day	This cookie is set by the provider Yahoo.com. This coookie is used to collect data on visitor preference and behaviour on website inorder to serve them with relevant content and advertisement.
B		This Cookie is used by Yahoo to provide ads, contents or analytics.
bdswch	1 month	The domain of the cookie is owned by the Outbrain. The cookie is used to serve the visitor with relevant content and advertisement.
bkdc	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
bku	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
CMID	1 year	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
CMPRO	3 months	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMPS	3 months	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMRUM3	1 year	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMST	1 day	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
cookieJartestCookie	17 hours	This cookie is set by the provider Outbrain. This cookie is used by the website operator inorder to know the efficiency of the marketing by determining how the user accessed the website.
csync	1 year 1 month	The main purpose of this cookie is targeting and advertising. This cookie is used to show relevant ads based on the user movement and various advertiser bids for displaying user ads.
dpm	5 months 27 days	The cookie is set by demdex.net. This cookie assigns a unique ID to each visiting user that allows third-party advertisers target that users with relevant ads.
EE	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
IDSYNC	1 year	This cookie is used for advertising purposes.
ljt_reader	1 year	This is a Lijit Advertising Platform cookie. The cookie is used for recognizing the browser or device when users return to their site or one of their partner's site.
loc	1 year 1 month	This cookie is set by Addthis. This is a geolocation cookie to understand where the users sharing the information are located.
mako_uid	1 year	This cookie is set under the domain ps.eyeota.net. The cookies is used to collect data about the users' visit to the website such as the pages visited. The data is used to create a users' profile in terms of their interest and demographic. This data is used for targeted advertising and marketing.
MUID	1 year 24 days	Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.
muidn	16 years 10 months	This cookie is used to set an unique ID for the visitor. This helps third party advertisers to serve the visitor with relevant advertisement.
PUBMDCID	3 months	This cookie is set by pubmatic.com. The cookie stores an ID that is used to display ads on the users' browser.
pxrc	2 months	The purpose of the cookie is to identify a visitor to serve relevant advertisement.
rlas3	1 year	The cookie is set by rlcdn.com. The cookie is used to serve relevant ads to the visitor as well as limit the time the visitor sees an and also measure the effectiveness of the campaign.
stx_user_id	1 year	The domain of this cookie is owned by the Sharethrough. This cookie is used for advertising services.
t_gid	1 year	The cookie is set by taboola.com. The cookie assigns a unique user ID to users and use this ID for serving relevant advertisement and content.
TapAd_3WAY_SYNCS	2 months	This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.
TapAd_DID	2 months	The cookie is set by tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising
TapAd_TS	2 months	The cookie is set by Tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising.
TDCPM	1 year	The cookie is set by CloudFare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
TDID	1 year	The cookie is set by CloudFare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
tluid	3 months	This cookie is set by the provider AdRoll.This cookie is used to identify the visitor and to serve them with relevant ads by collecting user behaviour from multiple websites.
tu	1 year	The domain of this cookie is owned by Adscale. This cookie is used target ads by registering the user movements across the website.
tuuid	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
tuuid_lu	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
ud	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
um2	2 years	This cookie is set by the Sizmek. This cookie is used for serving relevant advertisement to the visitor by setting an unique ID. This unique ID helps third party advertisers to target the visitor with relevant ads.
umeh	3 months	The main purpose of this cookie is marketing. It is used to keep track of the users on multiple website inorder to show relevant advertisement based on the user behaviour.

Bing

Optimiza tu visibilidad en Bing.