Que Google es uno de los buscadores que más en serio se toma el contenido que se publica en internet no es ningún secreto para nadie. Éste debe ser único y de calidad. Además de responder a las necesidades de sus visitantes. Esta es la única vía que permite velar por alcanzar la excelencia en la experiencia de usuario.
Como sabemos, uno de los principales ejes de negocio del buscador americano es la publicidad. Así como la manera en cómo se interactúa con la misma. Por ello, para la firma americana resulta imprescindible que todo el contenido que muestra se encuentre optimizado.
¿Qué son las directrices de calidad de Google?
El constante dinamismo que imprime Google a su algoritmo permite ofrecer a los usuarios la máxima información posible en sus primeros puestos. Para ello, se sirve de la optimización de todos sus recursos. Las directrices de calidad de Google actúan, en este sentido, como la guía que se debe seguir para poder ofrecer una mayor visibilidad a nuestro producto.
Las directrices de calidad se enfocan en impedir que se produzcan comportamientos engañosos o se lleven a cabo prácticas fraudulentas por parte de los sitios web. De este modo, se insta a que las páginas web creen contenido pensando en el usuario y no en el motor de búsqueda.
Las directrices de calidad de Google
Estos son los diferentes elementos a los que debes prestar una especial atención para conseguir que tu página web se sitúe siempre en los primeros puestos. Evitando en todo momento cualquier posible penalización.
Contenido duplicado
El contenido duplicado es uno de los grandes focos de atención para Google. Del mismo modo que el contenido automático es penalizable, el contenido duplicado lo es todavía más.
Además, en último término, incluso podría ser denunciable en el plano legal. Puesto que vulnera los derechos de autor.
Sigue leyendo sobre El contenido duplicado: penalización, mitos y consecuencias
Páginas puerta
Bajo el término de páginas puerta se hace referencia a aquellos sitios web que son creados únicamente con el objetivo de posicionarlas en el buscador. Para Google, estas landings no ayudan a mejorar la experiencia del usuario, por lo que es habitual que tienda a penalizarlas. Derribando cualquier estrategia Las técnicas de optimización de motores de búsqueda,(...)
" >SEO que se haya seguido con anterioridad.
En la mayoría de los casos, las páginas puerta comparten el mismo denominador común: son de baja calidad para el usuario y no ofrecen valor añadido a los mismos.
Contenido generado de forma automática
Para Google, el contenido debe ser único y de calidad. Conscientes de que este tipo de contenido requiere de una inversión y de una redistribución de recursos con bastante impacto en cualquier empresa, son muchos los sitios web que optan por el contenido generado de forma automática con el fin de engañar al buscador.
En el caso de que Google detecte que el contenido se ha generado de forma automática, es posible que aplique una penalización. Para ello, se debe evitar que los textos reúnan las siguientes características:
Textos sin sentido ni ricos en palabras clave
Textos traducidos por herramientas de manera automatizada
Textos que se generan a partir de la fusión de varios contenidos de diferentes páginas web.
Si bien es cierto que los redireccionamientos pueden ser de gran utilidad cuando la Una URL (localizador uniforme de recursos) es la(...)
" >URL de una página web ha cambiado, la realidad es que existen muchos sitios web que tratan de engañar al buscador a partir de este redireccionamiento.
Google penalizará todos aquellos destinos web que muestran un contenido distinto a los usuarios, puesto que presentan una importante pérdida de experiencia para el usuario.
Sigue leyendo sobre las redirecciones en Redirecciones 301 – Diccionario Ecommerce
Textos y enlaces ocultos
Los enlaces ocultos han sido una de las últimas prácticas fraudulentas que han ido irrumpiendo en el universo digital. A través de esta acción, es posible ocultar el contenido y los enlaces en el desarrollo.
Existen ocasiones en las que esta práctica se lleva a cabo de manera inconsciente. No obstante, existen diferentes técnicas que pueden ayudar a identificar estos enlaces para poder eliminarlos.
Uso excesivo de palabras clave
En SEO, el uso de palabras clave es una de las vías que permite llevar a cabo el posicionamiento de una web. No obstante, utilizar excesivamente las mismas puede ser motivo de infracción, puesto que Google consideraría que estaría entorpeciendo la experiencia de los visitantes en nuestra web.
Más información sobre SEO
Páginas con contenido maliciosos
En aquellos casos en los que el usuario se encuentra con páginas web que presentan un comportamiento diferente al esperado, es posible que sea motivo de infracción por parte de Google. Especialmente si este comportamiento es considerado como malicioso.
Esta situación se produce especialmente en aquellos casos en los que la visita a una página web encadena la instalación de un software malicioso o incluye la descarga de archivos no deseados.
Sigue leyendo sobre Ciberseguridad en ecommerce
SPAM
Las páginas llenas de SPAM ofrecen una mala impresión a los usuarios. El SPAM puede producirse a partir de diferentes vías, entre las que se encuentran las publicaciones fraudulentas o los comentarios que no provienen de personas.
Para evitar cualquier tipo de SPAM, es importante que nos centremos en crear contenido que responda a una necesidad.
Esquemas de enlaces
Una de las infracciones más frecuentes es cuando se trata de manipular los enlaces con el objetivo de modificar el PageRank. Este tipo de enlaces pueden afectar negativamente al sitio web.
Para Google, la única manera de conseguir enlaces externos sin ser penalizados es lograr que otros sitios web encuentren atractivo nuestro contenido y decidan enlazarlo. Para ello, se deben interiorizar los conceptos de notoriedad, relevancia, calidad y utilidad.
Sigue leyendo sobre Backlinks, autoridad y valor en SEO
El término Thick Data, traducido como “Datos Densos” es un término acuñado en 2013 por Tricia Wang, antropóloga y consultora.Se refiere a datos cualitativos que aún no se han cuantificado y pueden...
Esta empresa ha recibido un préstamo participativo de la línea de «Creación y Desarrollo de PYMEs Innovadoras» del Fondo Canarias Financia 1 y cuenta con una cofinanciación del Fondo Europeo de Desarrollo Regional del 85% proveniente del Programa Operativo FEDER de Canarias 2014-2020, contribuyendo al cumplimiento de los objetivos del eje prioritario 1 «Potenciar la investigación, el desarrollo tecnológico y la innovación «, Objetivo Específico 1.2.1 «Impulso y promoción de actividades de I+i lideradas por las empresas, apoyo a la creación y consolidación de empresas innovadoras y apoyo a la compra pública innovadora».
Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional, Consejería de Economía, Conocimiento y Empleo y el Fondo Social Europeo (FSE) . Beneficiario: Conecta Software Soluciones SLU. Nº expediente: IPI2020010003. Inversión Aprobada: 71.895,20 €. Comienzo: 23/07/2020. Finalización: 20/01/2023. El presente proyecto tiene como objetivo el Desarrollo de una solución de movilidad comercial.
Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional. Beneficiario: Conecta Software Soluciones SLU. Nº expediente: EATIC2019010001. Inversión Aprobada: 173.800,00 €. Comienzo: 01/04/2019. Finalización: 30/09/2020. El presente proyecto tiene como objetivo el desarrollo de una capa de usuario multilingüe y dashboards para entornos web y windows de solución de Business Intelligence.
Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional. Beneficiario: Conecta Software Soluciones SLU. Nº expediente: PI2019010001. Inversión Aprobada: 6.444,80 €. Comienzo: 17/10/2018. Finalización: 16/10/2019. El presente proyecto tiene como objetivo el desarrollo de un software conector que automatiza la generación de catálogos virtuales para que la empresa pueda ofrecer en su Tienda online productos con una amplia descripción y con imágenes que hagan la experiencia del usuario más rica y completa.
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Las técnicas de optimización de motores de búsqueda,(...)
Una URL (localizador uniforme de recursos) es la(...)
