[vc_section section_separator_bottom=»true» section_separator_svg_bottom=»double_wave_1″ section_separator_bottom_height=»10″ section_separator_bottom_width_color_1=»#306efe» bklyn_section_anchor_id=»Advisors and Investors» css=».vc_custom_1519341427867{background-color: #f7f8fb !important;}» section_separator_bottom_color_1=»#ffffff»][vc_row][vc_column][ut_video_player caption_font_weight=»bold» url=»https://www.youtube.com/watch?v=orX56rR7Bz4″ poster=»27023″][/vc_column][/vc_row][vc_row css=».vc_custom_1518732438033{margin-top: 0px !important;}»][vc_column width=»1/3″ delay=»true» effect=»zoomIn» delay_timer=»350″][ut_team_member style=»member-style-2″ ocupation_font_weight=»normal» icon_size=»18″ line_width=»1″ name=»Óscar Garcia» occupation=»Director comercial» social=»%5B%7B%22icon%22%3A%22fa%20fa-linkedin%22%2C%22link%22%3A%22url%3Ahttps%253A%252F%252Fwww.linkedin.com%252Fin%252Ftoni-exposito%252F%7C%7C%7C%22%7D%5D» name_color=»#00a0e3″ ocupation_color=»#4d4d4d» icon_color=»#bfc4ce» icon_color_hover=»#00a0e3″ line_color=»#eaeaea» link=»url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Foscar-garc%25C3%25ADa-469413188%2F||target:%20_blank|» avatar=»22619″][/ut_team_member][/vc_column][vc_column width=»1/3″ delay=»true» effect=»zoomIn» delay_timer=»400″][ut_team_member style=»member-style-2″ ocupation_font_weight=»normal» icon_size=»18″ line_width=»1″ name=»Carlos Zapatero» social=»%5B%7B%22icon%22%3A%22fa%20fa-linkedin%22%2C%22link%22%3A%22url%3Ahttps%253A%252F%252Fwww.linkedin.com%252Fin%252Feduardo-mart%2525C3%2525ADn-exp%2525C3%2525B3sito-127409188%252F%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» name_color=»#00a0e3″ ocupation_color=»#4d4d4d» icon_color=»#bfc4ce» icon_color_hover=»#00a0e3″ line_color=»#eaeaea» link=»url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcarlos-zapatero%2F||target:%20_blank|» avatar=»25234″ occupation=»Copywriter»][/ut_team_member][/vc_column][vc_column width=»1/3″ delay=»true» effect=»zoomIn» delay_timer=»450″][/vc_column][/vc_row][/vc_section][vc_section el_name=»Fifth Section»][vc_row delay=»true» effect=»fadeIn» el_name=»Row has animation»][vc_column width=»1/2″][ut_custom_heading tag=»h2″ font_source=»google» google_fonts=»font_family:Raleway%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal» font_size=»44″ line_height=»150″ text_effect=»effect-1″]Resumen[/ut_custom_heading][/vc_column][vc_column width=»1/2″][vc_column_text]¿Cómo escoger la red social para mi empresa? ¿Qué publicar? ¿Cuáles son los errores y retos más comunes? La gestión de redes sociales es imprescindible en la estrategia eCommerce.
En este video, Carlos y Óscar del equipo comercial de Conecta Software responden a las preguntas más frecuentes sobre este pilar del marketing digital.
0:00 Presentación
0:35 ¿Cómo elegir una red social para la empresa?
2:40 Objetivos y KPIs en Social Media
5:25 ¿La conversión ecommerce como objetivo final?
8:00 Beneficios de los perfiles sociales corporativos
9:00 Visibilidad online para nuestros productos y servicios
9:35 Feedback continuo y comunicación directa con el consumidor
10:35 Social media en el sector B2B
11:25 Redes sociales y marketing digital
13:15 Servicios de la Agencia eCommerce: Asesoramienta y mejora de la imagen de marca
15:35 La definición de tono y voz
18:00 Métricas y KPIs más importantes [/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section disable_element=»yes»][vc_row][vc_column][vc_column_text]Transcripción
Soy un bloque de texto. Haz clic en el botón Editar para cambiar este texto. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section section_separator_bottom_height=»10″ section_separator_bottom_width_color_1=»#306efe» bklyn_section_anchor_id=»Advisors and Investors» css=».vc_custom_1606753405277{background-color: #f7f8fb !important;}»][vc_row][vc_column width=»1/2″][ut_animated_image image=»26800″ size=»full» custom_width=»» custom_height=»» custom_crop=»on» image_opacity=»100″ image_border_radius=»0″ align=»left» align_tablet=»inherit» align_mobile=»center» link_type=»custom» lightbox_size=»hd» link=»url:https%3A%2F%2Fconectasoftware.com%2Fmagazine%2Fmarketing-online%2Fentrevista-tendencias-en-marketing-para-2021%2F|title:Entrevista%20%7C%20Tendencias%20en%20Marketing%20para%202021||» hide_image_title=»yes» hover=»no» caption_style=»» caption_content=»caption» custom_caption=»» custom_caption_small=»» caption_transform=»» caption_font_weight=»» caption_letter_spacing=»-0.03″ caption_font_size=»» caption_line_height=»» caption_color=»» caption_background=»» caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow=»no» shadow_canvas_color=»» shadow_color=»» revealfx=»off» revealfx_color=»» revealfx_direction=»lr» revealfx_delay=»0″ revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ effect=»» animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» cursor_skin=»inherit» css=»»][/vc_column][vc_column width=»1/2″][ut_animated_image image=»23937″ size=»full» custom_width=»» custom_height=»» custom_crop=»on» image_opacity=»100″ image_border_radius=»0″ align=»left» align_tablet=»inherit» align_mobile=»center» link_type=»custom» lightbox_size=»hd» link=»url:http%3A%2F%2Fconectasoftware.com%2Fmarketing-online%2Fla-publicidad-para-ecommerce%2F|title:Video%20%7C%20La%20Publicidad%20para%20Ecommerce||» hide_image_title=»yes» hover=»no» caption_style=»» caption_content=»caption» custom_caption=»» custom_caption_small=»» caption_transform=»» caption_font_weight=»» caption_letter_spacing=»-0.03″ caption_font_size=»» caption_line_height=»» caption_color=»» caption_background=»» caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow=»no» shadow_canvas_color=»» shadow_color=»» revealfx=»off» revealfx_color=»» revealfx_direction=»lr» revealfx_delay=»0″ revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ effect=»» animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» cursor_skin=»inherit» css=»»][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Sigue leyendo sobre Social Media para eCommerce:
Social Media Strategist: ¿Qué es y por qué es clave para tu negocio?
Social Customer Care: La importancia de satisfacer las demandas de tus clientes
Herramientas de análisis de redes sociales[/vc_column_text][/vc_column][/vc_row][/vc_section]
