El contenido evergreen dentro del Marketing Online, es aquel que perdura en el tiempo sin quedarse anticuado u obsoleto. Es decir, se trata de un contenido de carácter atemporal. Se puede consumir y resulta útil sea cuando sea, sin importar el momento.
Por tanto el contenido evergreen es todo el que no tiene una fecha de caducidad y aporta valor a los usuarios tanto el día que se consulta como cinco meses después. No responde a temas actuales ni a momentos concretos en el tiempo.
Este tipo de contenido es adaptable. Es decir, se ajusta a cualquier momento, respondiendo siempre a dudas y temáticas frecuentes y aportando un valor añadido para cualquier que se interese por ellas.
La fecha de publicación en estos tipos de texto, es irrelevante ya que el contenido que se ofrece es de carácter atemporal.
¿Cómo funciona el contenido evergreen? ¿Qué ventaja aporta?
Como parte de una buena estrategia de posicionamiento Las técnicas de optimización de motores de búsqueda,(...)
" >SEO, una de las mejores opciones es optar por las estrategias de marketing de contenidos. Así, conseguiremos unas mejoras en los resultados de búsqueda relevantes para nuestro target.
Los algoritmos que se encargan de la indexación de los sitios web en los resultados de búsqueda también lleva a cabo la tarea de revisar y analizar la vigencia de los contenidos. ¿Qué queremos decir con esto? Si tenemos un contenido donde el título habla del año 2017, el <b>Algoritmo, ¿qué es?</b><br /><span style="font-weight: 400;">Algoritmo es un término que hace(...)</span>
" >algoritmo tendrá en cuenta dicha fecha y solo lo mostrará cuando los usuarios hagan esa búsqueda específica. O al menos eso promete. Todavía es perfectamente posible encontrar contenido caducado bien posicionado que confunde. A largo plazo, sin embargo, los motores de busqueda tienen como objetivo mostrar los resultados mas relevantes.
Mientras que el contenido evergreen trata justamente lo contrario, como comentamos se centra en crear contenido sin fecha de caducidad. Esto se consigue, gracias a las palabras clave y temáticas empleadas constantemente a lo largo del año.
El contenido que más se valora es aquel que perdura en el tiempo
Ventajas del contenido evergreen
Facilidad de reutilización de los contenidos
Fácil de compartir ya que siempre responde a alguna duda del usuario.
Al crear contenido relacionado, creas marca también
Evita las publicaciones que carezcan de interés con el paso del tiempo. Apuesta por contenidos ‘’Evergreen’’ que mejoran el posicionamiento orgánico de la empresa a largo plazo.
Tipos y ejemplos de contenido evergreen
Admiten diversos formatos, como:
Ebooks
Infografías
Post
Whitepapers
Listas
Tutoriales y guías
Glosarios
Vídeos y <span style="font-weight: 400;">¿Qué es un podcast?</span><br /><span style="font-weight: 400;">El podcast es una publicación(...)</span>
" >Podcast
Etc..
Estos contenidos resultan muy interesantes a nivel SEO por su capacidad de generar de forma continuada interés, engagement, links y tráfico.
Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional, Consejería de Economía, Conocimiento y Empleo y el Fondo Social Europeo (FSE) . Beneficiario: Conecta Software Soluciones SLU. Nº expediente: IPI2020010003. Inversión Aprobada: 71.895,20 €. Comienzo: 23/07/2020. Finalización: 20/01/2023. El presente proyecto tiene como objetivo el Desarrollo de una solución de movilidad comercial.
Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional. Beneficiario: Conecta Software Soluciones SLU. Nº expediente: EATIC2019010001. Inversión Aprobada: 173.800,00 €. Comienzo: 01/04/2019. Finalización: 30/09/2020. El presente proyecto tiene como objetivo el desarrollo de una capa de usuario multilingüe y dashboards para entornos web y windows de solución de Business Intelligence.
Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional. Beneficiario: Conecta Software Soluciones SLU. Nº expediente: PI2019010001. Inversión Aprobada: 6.444,80 €. Comienzo: 17/10/2018. Finalización: 16/10/2019. El presente proyecto tiene como objetivo el desarrollo de un software conector que automatiza la generación de catálogos virtuales para que la empresa pueda ofrecer en su Tienda online productos con una amplia descripción y con imágenes que hagan la experiencia del usuario más rica y completa.
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Las técnicas de optimización de motores de búsqueda,(...)
<b>Algoritmo, ¿qué es?</b><br /><span style="font-weight: 400;">Algoritmo es un término que hace(...)</span>
<span style="font-weight: 400;">¿Qué es un podcast?</span><br /><span style="font-weight: 400;">El podcast es una publicación(...)</span>
