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April 14, 2020 Conecta Software
BRANDING GUIDE

Monitoring Resources

Resources for Market Segmentation, Competition and Audience

Data-Driven Marketing Resources

SEO Resources

CRO Resources - Conversion Optimization

Business Intelligence Resources

According to a report issued by the European Statistical Office (Eurostat), seven out of ten Spanish companies have a websiteThis confirms that Spanish companies are increasingly aware of the potential for promotion and growth offered by the Internet.

Having a website allows you to offer a company window worldwide, in addition to being able to exploit all the marketing potential offered by new technologies and open channels for customer acquisition and sale online.

However any person or company that decides to create a website with business objectives cannot be satisfied with just putting it into operation.

The mere fact that he exists does not guarantee that he will receive visitors.

It is very important to carry out a periodic web analysis and a constant work of maintenance and updating to increase the visits and economic performance of the web. In this task, it is very important to orient SEO that helps our site to show up in search engines and the online analytics that allows to study the traffic data to optimize the web.

What is web analytics?

Web analytics is a A set of techniques that allow the analysis of page traffic data and use them to guide marketing actions to be carried out.

By performing an online analysis, parameters such as the origin of the traffic, time spent on the page, unique visitors, redundant visitors, origin of the traffic, percentage of bounces, page views, peak hours, among others, are studied. Thanks to this data it is possible to improve the CFP campaigns(pay per click) and improve search engine positioning.

Thanks to the web analytics also obtain relevant conclusions to guide the marketing to be carried out through social media and get to know the most interesting websites to advertise. Other interesting data provided by an online analysis are the type of SEO contents that provide higher performance and attract more visitors, guiding the creation of future content.

 

Through the web analytics we will be able to analyze in detail the results of the marketing actions and make the right decisions about our website.

 

Metrics to take into account in web analysis

The metrics that we should pay most attention to in a web analytics process are known as KPIsIn the case of the "Key Performance Indicators" (KPIs), these are the key performance indicators (KPIs). They basically help us to process what we are doing according to the previously established objectives.

 

 The KPIs may vary depending on the type of website and the objectives set, but these are the main ones:

  • Unique visitors
  • Exclusive visitors
  • Bounce rate
  • Output percentage
  • Pages viewed
  • New visits 
  • Time of visit
  • Average duration of visit
  • Session duration
  • Reference Sources
  • Conversion rate
  • Recurring users
  • Traffic channel
  • Users per hour

 

Web Analytics Tools

Digital media presence requires analysis tools that allow us to monitor the evolution of visits, keywords, average time spent on the website, etc. Knowing all this data is key to better optimization of the website.

So, we bring you some of the web analytics tools: 

The 85% of the websites that use some kind of analysis tool uses Google Analytics

In addition, Google has recently incorporated Data Studio to its wide range of solutions. Data Studio is a tool designed to integrate a large number of solutions on a single platform. Google only had tools that worked independently, but with the arrival of Google Data Studio they have achieved a much more complete range of products, since it allows, as we mentioned before, to integrate a large number of solutions in the same platform. In this way, a large amount of data can be combined to make more complete reports and more interesting visualizations for the analysis of your business.

Among its many advantages are

  • It's free.
  • It has an unlimited amount of data.
  • It allows great freedom in customizing and designing reports.
  • It gives the possibility to set up filters and create custom fields.
  • Notes and comments can be posted to help readers in the process of understanding the report.
  • It can be connected to a large number of data sources.
  • The reports created can be downloaded via a link to share the report online and can also be downloaded in PDF format.

As for the disadvantages, we can point out:

  • Although Data Studio allows you to connect a large number of data sources, it can sometimes be a little limited because it only allows you to connect data from your own sources or through external connectors and databases.
  • It does not have periodic emailing, as may be the case with Google Analytics.

 

Keep reading: The Kpi's of an Ecommerce

 

Check out our catalogue of analytics products and services developed over years of experience in B2B projects.

  • BI Studio

Your company from another perspective Dashboards for report visualization, metrics collection, data monitoring and predictive model extraction

 


  • Online Marketing

SEO On Page and Off Page. A well designed website, loaded with detailed information about our products and services, is useless if we do not receive visitors.

Next Resources for Monitoring

+ Social Network Analysis Tools

Developing effective marketing and communication strategies has never been easier. Social networks are an ideal communication channel to communicate and launch a large number of campaigns, so that a large number of people can be reached.

+ What is a Data Source

A data source is a set of statistical data, studies from public bodies, reports and associations that form a very valuable grouping for organizations since, through them, they can generate analyses that will help them make future decisions.

+ What is Data Mining?

Data mining is a concept that refers to the process of extracting useful and understandable knowledge from large amounts of data that are stored in different formats in order to find patterns of behavior

+ What is Data Literacy?

Companies manage an increasing amount of data. However, collecting data is not the same as understanding it. Mastering word processing or spreadsheets is no longer enough.
+ Google Analytics For Ecommerce

Google Analytics offers a wide range of analytical tools that allow us to know in depth the number and type of visits we are receiving in our online store.

Download our free ebook: "Practical Guide to Selling Online"

We have developed a complete guide to these steps. It includes strategy questions such as the different business models available, how to create a marketing strategy and what data to analyze. You can download the ebook for free here:

Comment (1)

  1. Very good article. It only remains for companies to realize the importance of handling all this type of information to focus on what is really important.

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Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional. Beneficiario: Conecta Software Soluciones SLU. Nº expediente: EATIC2019010001. Inversión Aprobada: 173.800,00 €. Comienzo: 01/04/2019. Finalización: 30/09/2020. El presente proyecto tiene como objetivo el desarrollo de una capa de usuario multilingüe y dashboards para entornos web y windows de solución de Business Intelligence.

Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: PI2019010001. Approved Investment: 6,444.80 Start date: 17/10/2018. Completion: 16/10/2019. The present project aims at developing a connector software that automates the generation of virtual catalogues so that the company can offer in its Online Store products with a wide description and with images that make the user experience richer and more complete.

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