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November 17, 2017 Conecta Software

B2B means business to business. It is the market of transactions and business between two companies.

Transactions B2B take place between

  • manufacturers and wholesalers
  • wholesalers and retailers

They do not engage in transactions with the end consumer. These are known as B2CBusiness to Consumer.

Do you have a wholesale distribution company and want to sell online? Read on Ecommerce for Wholesalers

B2B Communication

B2B communication refers to communication between employees of companies. Social Networks are interesting platforms to speed up the initial communication. Mobility solutions are especially important in this sector. Corporate email accounts, with their particular characteristics, are essential.

B2B relations require a considerable investment of time and resources. They depend on the trust placed in them and are continuously evaluated according to the performance of both parties.

b2b ecommerce contact

Ecommerce B2B: The first contact

B2B Marketing

B2B Marketing has specific characteristics, differing from Mass Media Marketing from B2C.

This is mainly due to differences in the purchasing process. Motivations and needs, execution time interfere, since the purchase cycle is relatively long, and the after-sales evaluation. Key elements are lead generation and consultative selling on leads. Without a doubt, B2B decision making is based more on relationships than on the product itself. Consequently, the LTV is usually high.

b2b marketing

Differences in B2B Marketing

Examples of B2B

Examples of B2B are food and beverage wholesalers and distributors of vehicle parts.


Extranet and Customer Portal

B2B companies have a different approach to B2C. They adjust to the characteristics and needs of their clients and the relations with the commercials. Although there are common elements, the design of the portal must be adapted to the business model and the needs of its customers. This is the only way to take advantage of all its benefits.


The first contact in B2B ecommerce

B2B companies are adapting their online presence to facilitate the recurrent management of their existing customers. On the other hand, the acquisition of new customers occurs mostly offline and is in the hands of the sales team.

In the post How B2B Marketing differs we talked about the differences in the process of purchasing and the impact of a content strategy to support consultative selling.

We propose to include elements that help to generate leads through the corporate website, so that salespeople can increasingly take advantage of the potential of the online channel. For more information read on here.


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Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: EATIC2019010001. Approved Investment: 173.800,00 ?. Start date: 01/04/2019. Completion: 30/09/2020. This project aims to develop a multilingual user layer and dashboards for web and windows environments of Business Intelligence solution.

Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: PI2019010001. Approved Investment: 6,444.80 Start date: 17/10/2018. Completion: 16/10/2019. The present project aims at developing a connector software that automates the generation of virtual catalogues so that the company can offer in its Online Store products with a wide description and with images that make the user experience richer and more complete.


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