We add another new project to our Ecommerce Portfolio. It is a company dedicated to food supplements: SIES 55 where the development of a web space in WordPress. In addition to an online store based on the best technology available today for the development of ecommerce: PrestaShop
The main objectives that were set for this project were
- Create a clear and intuitive website that offers the best user experience.
- Increased conversion rate through the online shop
- Improved visibility through branding.
Structure of the website
SIES 55 is a company that originated in 2008 and meets the demand of all those health professionals who request cooperation to have food supplements that contain the right formulations with excellent quality. They have numerous products such as: algae, gels, minerals, juices, probiotics, etc.
In the philosophy of SIES 55, the first premise to take into account for optimal health is a way of life that gives priority to a healthy diet (predominantly vegetable), moderate physical exercise, conscious breathing, meditation and a vitalist attitude, with energy and good mood.
SIES 55 works with first quality raw materials, being respectful with the environment and the human being, looking for containers without plastic, aluminum, or cardboard, both for the environment and for preserving the interaction of the active ingredients with any disruptor or contaminant of the packaging to the maximum
The priority in this project was the creation of a website that would be able to facilitate navigation by users and provide information on the different categories of products that SIES 55 markets.
In addition, in the online shop part, the company has an access to a customer area for all those users already registered.
In the section of the navigation menu we can see the first links to Home, products, shop where all the information about the products is provided. In addition, we can find other sections like ''Blog'' or ''Contact''. that may be of interest to users as they provide valuable information.
On the other hand, it is worth noting that we can find the shopping cart with the intention that it is available at all times, regardless of the page being visited. In addition, it is worth noting the possibility of performing searches through a form field, where the user can specify what he is looking for.
For the SIES 55 project, a responsive design has been chosen to facilitate navigation on any type of device. In addition, the visual experience throughout both the corporate website and the online store, follows what is defined in the brand manual.
The Company Blog
If you want to carry out a good content marketing strategy, the best option is to maintain a corporate blog. In such a way that it becomes a direct channel of communication news and information of value to all users.
The publications are ordered chronologically.
This corporate website has been developed on the technology of WordPress. It is the most widespread and fastest growing web development platform today.
"The 35% of the Internet is built on WordPress."
CMS: Prestashop - Version 1.7
This online shop has been developed as we discussed about the technology of PrestaShopThe last version of this document has been made available to the public, but it should be noted that it has been made on the last version of this CMS: Prestashop 1.7
The new version of the most used ecommerce software in Spain and Europe is a true reconstruction from scratch.