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Analytics

Data analysis cuts across the entire ecommerce ecosystem. We create and have access to more data than ever before. Here you will find resources to choose your tools, know what to monitor and how to make decisions based on data.

Token Features

Analytics Areas

Conecta Software's Analytics services are organized in an interactive map to build the digital presence with a series of intelligent application integrations. On the map, Analytics is a transversal area that connects to Branding and Ecommerce as sources of information.

Monitoring

TRAFFIC, ACQUISITION AND CONVERSION

Summary of useful and actionable data and metrics Collection of KPIs, key performance indicators.

Segmentation

VISIBILITY, COMPETITION AND AUDIENCE

Interpretation of the data and its meaning, in order to turn it into useful information, which allows us to adjust to the behaviour of the customers.

Optimization

BEHAVIOUR AND SEO

Choice of marketing actions and strategies based on accurate forecasts of consumer behaviour.

Token Features
Monitoring Resources
monitoring

Monitoring

How to start in data analysis?
In this section you will learn the basic concepts of data analysis, data sources and tools for analyzing them. This introductory section covers the basic concepts of metrics, the importance of KPIs and the data-driven philosophy, how to find relevant data, integrate them and more.

Resources

monitoring

Segmentation

Now that we know how to find and store data, we move on to segmentation. This includes segmentation of the market, analysis of the competition and our online audience and visibility. Learn how to plan marketing campaigns and business strategies based on data.

Resources

Data-driven Marketing

Learn about data-based marketing in the digital age.
In this section you will learn the concepts of MarTechIn this section, you will see how to develop marketing strategies based on data and optimize resources and flows in the customer factory to reach your target audience.

Resources

seo

SEO

How do you position a website?
In this section you will learn the basic concepts of SEO. This introductory section covers the basic concepts, such as keyword research, SEO Onpage and Offpage, technical and local, tools and more.

Resources

seo

CRO Conversion Optimization

We use behavioral analysis and UX (user experience) to improve conversion and user satisfaction. In this section we will see how to analyze all the points of contact in the buyer journey and continuously optimize the flows.

Resources

Business Intelligence

This section focuses on Business Intelligence.
In this section you will learn the basics of decision making, target tracking and day-to-day operational monitoring. You will learn the elements of a BI tool, how to choose the best one for your company, how to get data and integrate it and define KPIs aligned with your company.

Resources

Monitoring Resources
Token Distribution

Analytics

The digital transformation must have analytics and business intelligence tools that allow us to follow up on the objectives we have defined.

To carry out these analyses there are online tools from SEOThe new system includes a new interface, Web Analytics and Business Intelligence that allows you to obtain technical reports in real time.

The 85% of the websites that use some kind of analysis tool uses Google Analytics

85%

At a general level, this implies that 55% of the websites use Google Analytics

55%

Less than 0.5% of all internet data is actually analyzed

1%
  • When companies must make a decision based on data, 79% calls on specialists
  • Only the 7% uses any self-service tools
  • Around 14% they make these kinds of decisions instinctively

The 70% of the data is created by individuals, but it is the companies that store and manage the 80% of that data.

Only 26% of data and analysis professionals consider that their company is ahead of its competitors when it comes to the use of analysis

Almost all 80% photos are taken from mobile devices and most of them will be converted into online search data.

While the 81% management teams have access to their organization's data and analysis, only the 52% frontline employees know this data.

Token Distribution
Token Architecture

Analytics Articles

Check out the latest trends, tools and best practices for
analyzing your traffic and optimizing your website.

Business web analytics

What is web analytics?

Segmentation in ecommerce

Who do we target with our online business?

Business Intelligence

How do you turn a company's raw data into an information resource?

Token Architecture
The Founders

Our Analytics products

Check out our catalogue of analytics products and services
developed over years of experience in B2B projects.

analytics-product

BI Studio

Your business
from a new angle

Dashboards for report visualization, metrics collection, data monitoring, and predictive model extraction

Branding Products - Online Marketing

Online Marketing

SEO On Page and Off Page

A well designed website, loaded with detailed information about our products and services, is of no use if we do not receive visitors.

Connect your business - Branding products

Connect your business

The digital transformation of sales channels.

In this book we will teach you how to create a digital environment that facilitates establishing connections with the market.

The Founders
Advisors and Investors

Apps

Leading applications in analytics.

icono-analytics

Google Analytics

Analysis tool

icono-powerbi

Power BI

Business Analysis

icon-semrush

Semrush

Interactive data

icono-datastudio

Data Studio

Google Analytics

icono-oniad

Oniad

Media and advertisers

icono-ahrefs

ahrefs

Search traffic

icon-sistrix

Sistrix

SEO for professionals

Advisors and Investors
Token Roadmap

The path to analyze and optimize your website

This is the analytics map to carry out the analysis of the website, and its subsequent optimization. Adapt your brand strategy to customer behavior in both the physical and digital environment.

ANALYTICS

Monitoring

ANALYTICS

Segmentation

ANALYTICS

Optimization

Token Roadmap
Partnerships

Tools for digital transformation

Theory, tricks and tips on the digital transformation.

Data literacy What is digital literacy?

Innovation and efficiency: Innovation is the least efficient activity of a company.

From technology to information. Does technology applied to business always generate innovation?

The essence of the digital transformation is not in the technology, but in the mentality of the work teams.

Partnerships
The Press

Featured articles

A selection of articles on web analytics and digital transformation.

Google Analytics

Google Analytics offers a wide range of analytical tools that allow us to know in depth the number and type of visits we are receiving in our online store.
Go to the article

Web analytics, what data should appear in a report

Setting up a website or an online shop is only the first step of a project: the idea is not only to make a stylish and attractive website or an easy-to-use ecommerce site, but to have it visited by as many users as possible.

Business models and conversion targets

The business models adapt their conversion objectives according to the sector and the type of public they are targeting. Branding work must be aligned with the value proposal aimed at our market.

Business Intelligence Questions and Answers

"An information overload, that is, something far beyond what is really needed, leads to an information blackout." _ Peter F. Drucker
Go to the article

The Press

Analytics Terms

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technologies.

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«Connect your business- The digital transformation of sales»

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Connect your business.

Branding

In HUB 360 you will find all the technology and services for your e-commerce strategy.

Ecommerce

Integra tu ecommerce con tu ERP sistema de gestión y todos tus canales para vender online.

Analytics

BI Studio dashboards are your next generation business intelligence tool.

922-014-341

Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional. Beneficiario: Conecta Software Soluciones SLU. Nº expediente: EATIC2019010001. Inversión Aprobada: 173.800,00 €. Comienzo: 01/04/2019. Finalización: 30/09/2020. El presente proyecto tiene como objetivo el desarrollo de una capa de usuario multilingüe y dashboards para entornos web y windows de solución de Business Intelligence.

Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: PI2019010001. Approved Investment: 6,444.80 Start date: 17/10/2018. Completion: 16/10/2019. The present project aims at developing a connector software that automates the generation of virtual catalogues so that the company can offer in its Online Store products with a wide description and with images that make the user experience richer and more complete.

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