There are many occasions when you hear people talking about a section of the web pages ''about us'' as something ''unnecessary'', that's why it is catalogued as the forgotten section of many websites.
The truth is that this section is one of the pages most frequented by users. It is about the presentation of your company, so you always have to take into account the way you want to communicate with your lead or potential client. In addition, this text should be developed to 'catch' users and not just put a simple and brief description of the business.
The ''About Us'' page is the perfect opportunity to connect with users and get them to trust your brand or company.
What is the"about us?
When we talk about the 'About Us' page on a website or online store, it refers to the space, section or category that gives us all the information about the organization or brand. Explaining different issues such as: ideas and birth of the company, what exactly they do, who the team is, etc.
But, the most important thing that stands out in this section is the vision and values that the organization has. This is one of the best ways to connect with your client.
Having a page about us will be the best way to empathize with your users and turn them into future customers.
Why do I need an "about us" page?
- Generate greater confidence and security in users
- Make it clear to the user what you are doing that you can help him
- It's a differentiating factor from your competitors
- You'll have a better chance of converting users into customers.
Essential elements and information on your page about us
In the section ''about us'' the optimal information to publish, is the most important. That is, those with which you can give answers to the questions that arise to the user when knowing your company or website. Therefore, we leave you the information that is most relevant for you to create your page ''about us''.
- Who are they?
- How did the company come about?
- What do they do?
- Introduce your team, give them value
- How can you help them?
- The mission and values that drive the company
- What makes you different from the competition?
- Why should they choose you?
- Provide numbers that highlight the impact of your organization
Best examples of ''about us'' pages
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