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Web Analysis,
SEO metrics

Any web design project must have the analysis tools that allow us to monitor (week by week, month by month) the evolution of visits, the average time spent on our website, the keywords that have brought us traffic, the channels that have provided us with that traffic, etc.

"Positioning, traffic,
competition, branding and optimization"

Positioning

Analysis of the position in which our website appears in search engines (Google, Bing, Yahoo, Yandex)
when a user types in a keyword.

Ranking Summary

The Overview section is designed to show key performance indicators (KPIs) and data graphs related to their classification. You can easily understand what is happening with your rankings for the selected time period.

 

 

Detailed view

The Detailed View section is built to track your rankings and to show you complete information about your keywords. You can easily sort the information in the table, check the keyword dynamics and export the data you are interested in to Excel or html.

 

 

Side-by-side view

The side-by-side view section is designed to show you the rankings of all the search engines you have added to the project. It is easy to understand the difference in keyword positions on different search engines and see the dynamics of the rankings on the graph.

 

 

Day by day view

The day-to-day display section is designed to show you the classification changes every day. You can see your daily classification changes at a glance. The horizontal scrolling in the table area will help you see the number of days you are interested in.

 

 

Distribution ranking

The Ranking Distribution section has been created to show the diffusion of your keywords by the points in SERP. You can see at a glance where keywords are ranked and understand which keywords need to be improved to receive more traffic.

 

 

Keywords

The win/lose keyword section is designed to show you the ups and downs of your ranking for the selected time period. You can understand, what actions resulted in the changes of keyword positions.

 

Relevant Pages

The relevant pages section is created to show the number of classified pages (relevant page for a Top 100 classified keyword) for the selected time period.

 

 

Traffic

A detailed analysis of the traffic that our website or online store has is fundamental to know the trend in the number of visits as well as the source that generates and derives that traffic and the keywords with which we are found.

Audience

The audience analysis section gives you the opportunity to observe all the data about your traffic and conversions.

 

 

 

Sources

The traffic sources section gives you the opportunity to observe all the data about the origin of your visits, i.e. the websites and services that provide you with web traffic.

 

 

Content

The content analysis section gives you the opportunity to observe all the data about the pages that receive traffic.

 

 

Conversions

The conversion and e-commerce section gives you the opportunity to look at all the data about conversions and e-commerce.

 

Competitors

A complete analysis of the competitors in your sector at a national and local level is fundamental to know if your positioning, as well as your traffic and visibility, improves with respect to the market.

Traffic

The traffic section is designed to show the traffic details of your competitors. You can see the amount of organic, paid and social traffic for each competitor added. You can use your competitors' experience for your own campaigns.

 

 

Ranking

The rankings section is designed to show the details of your competitors' rankings. You can see how your competitors rank for their keywords and make correct decisions.

 

 

Visibility

The visibility section is designed to show the visibility details of your competitors. You can see which competitors have the highest visibility value and use their best practices for your campaigns SEO.

 

 


Keywords

The keyword section has been created to directly compare keyword positions with specified competitors. You can see which competitors have the highest positions for specific keywords and use their best practices for your SEO.

 

 

Brand and backlink monitor

Mentions of your product or company brands in social networks and on other websites, along with the analysis of external links or backlinks, are one of the most relevant factors in off-page or off-site SEO.

Branding overview

The number of mentions of the company's brand or the products and services it offers is an important factor in measuring the impact and implementation of the branding strategy. In this report you can see the mentions in the news, web and social networks over time.

 

 

List of links

The list of links allows you to follow the work of link buildingor construction of backlinks. It is very important to have a good number of links to your website or online store from other prestigious websites.

 

 

Workflow links

With a kanban-type view, you can follow up on the external link requests that have been made and check in which phase of the link building work you are in.

 

 

Backlinks overview

The Overview section is designed to show general metrics for your backlinks. You can keep an eye on your backlinks and quality.

 

 

Broken backlinks

The section of backlinks The Broken Web is designed to display external links that refer to your pages with HTTP 404 status code, so you can easily remove them and improve the user experience and your rankings.

 

 

Optimizer

Onsite optimization techniques, also known as onpage optimization, are fundamental. With this report you will know the frequent errors such as broken links, loading time, use of tags and metadata, use of h1/h2 headers, and other recommendations to make the most of your website's content.

Web site auditor

The website optimizer is designed to find page errors on your website so you can easily remove them and improve your search engine rankings. Each page of your website is analyzed with more than 20 parameters.

 

 

Scanned pages

The scanned pages section provides information about all the scanned pages on the website and offers the possibility to see which of them has the 2xx response code. In addition, in this section, you will find all the available columns in the site auditor tables.

 

 

Meta tags

The meta tags section is designed to display pages with invalid meta tags (empty, long or short) and pages with duplicate meta tags, so you can easily remove them and improve your search engine rankings.

 

 

Content

The Content section is designed to show pages that have duplicate content and inappropriate meta tags, to help you easily remove them and improve your search engine rankings.

 

 

Images

The invalid image tags section is designed to show you pages with invalid Alt or Title image tags. In the table you can see pages that contain at least one image with an empty or missing Alt tag.

 

 

Redirections 3xx

The response code checker section is designed to display the response codes of your pages. You can easily find pages with invalid codes 5xx (server errors), 4xx (broken links), or 3xx (redirects), and pages that refer to them.

 

 

Parameters

The page parameters section is designed to show you complete information about the features of your pages. You can easily find pages with high load time, pages with flash or frame elements, and so on.

 

Web Test

The website check section is designed to show you common website information, which can affect your rankings, such as SSL, robots.txt, and site map availability, etc.

 

 

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Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional. Beneficiario: Conecta Software Soluciones SLU. Nº expediente: EATIC2019010001. Inversión Aprobada: 173.800,00 €. Comienzo: 01/04/2019. Finalización: 30/09/2020. El presente proyecto tiene como objetivo el desarrollo de una capa de usuario multilingüe y dashboards para entornos web y windows de solución de Business Intelligence.

Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: PI2019010001. Approved Investment: 6,444.80 Start date: 17/10/2018. Completion: 16/10/2019. The present project aims at developing a connector software that automates the generation of virtual catalogues so that the company can offer in its Online Store products with a wide description and with images that make the user experience richer and more complete.

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