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May 4, 2020 Conecta Software
BRANDING GUIDE

Resources for your Visual Identity

Resources for UX and Web Design

Resources for Visibility and Digital Marketing

Resources for SEO

Resources for Online Advertising and Social Networking

The web design already has more than 25 years.

1990 is the year of the first publication of a website by the British, Sir Tim Berners-Lee. The previous year I had first used the http protocolby linking a client to a server. This first URL active has been preserved for its historical relevance and can be visited by following this link.

From this exclusive text content on a white background, many innovations have occurred. As the connection loading speed increases, there are more possibilities for enrich the user experience. The design has become more sophisticated, taking into account both structure and appearance.

The web design already has more than 25 years.

1990 is the year of the first publication of a website by the British, Sir Tim Berners-Lee. The previous year I had first used the http protocolby linking a client to a server. This first URL active has been preserved for its historical relevance and can be visited by following this link.

From this exclusive text content on a white background, many innovations have occurred. As the connection loading speed increases, there are more possibilities for enrich the user experience. The design has become more sophisticated, taking into account both structure and appearance.

 

11 Elements of Web Design - Computer Graphics

infographics features web design 2018 ecommerce design online store

Structure and appearance

The text started to be organized in columns and tablesto differentiate the themes. The Positioning of the different elements that make up the website influences behaviour of the user. We continue to read from left to right and from top to bottom. The easier it is to get your bearings without getting saturated, finding interesting information that redirects you to more interesting information, more time we stay on one page.

The incorporation of the Flash, at 1996 can still be found on websites of the time. Today you no longer use and maintain a website with Flash has several disadvantagesApple stopped supporting Flash in 2010and no one better than Steve Jobs himself to explain his reasons:

 

Flash was created during the PC era for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push beyond the PC. But the mobile age is about low-power devices, touch interfaces and open web standards - all areas where Flash falls short.

The Web Design Museum shows more than 900 websites that reflect the fashions and trends between 1995 and 2005.

Web Design Musem

Web design is an integral part of marketing strategy

web design trend

In this line the trends continue. The use of smartphones and tablets is growing continuously. Users are used to looking up any questions in their mobile phone's browser. They move around a website by touch. A website that wants to be relevant must be as adapted to these devices as a desktop with a mouse.

These are the characteristics of a modern and attractive design:

  • Design of single page with infinite scrolling.
  • Visual design minimalist with high quality images in the background, clear lines, including the fonts chosen.
  • Navigation easy, with drop-down menu and large buttons.
  • Social networking icons such as facebook, twitter, pinterest or instagram must be visible to motivate the user's interaction with the company.
  • Apart from social networks, there is also a way to communicate directly with the company. A integrated chat on the web is the best option, followed by a contact sheet attractive and simple.
  • Speed and low impact in battery consumption and data.
  • For a experience personalizedIn order to be successful, the website must be adapted to the size of the browser and the type of device.
  • The location y previous visits are factors that can positively influence the user experience. Therefore, they are elements to be taken into account in one design "responsive”.

 

In the year 2020 the trends in web design are marked by dynamic content, scroll based events, minimalist design, where less is more, and subtle effects.

Dynamic 3d elements + movement effect

Brightly colored 3D generated images are a trend on websites. When they are part of the design, these images create contrast and have the virtue of powerfully capturing visitors' attention.

Animated gifs on your website

Split screen content

One of the great lines of work of Apple a novelty this 2020 has been the screen layout. If you need to show more of an idea on your website without being chaotic, a great solution is to divide the website into two halves so that each idea has its own space and prominence.

Solid color blocks

In addition to split content, another way to display content is to differentiate it into solid color blocks. Playing with the shape, size and colours of the blocks opens up a wide range of creative possibilities, causing the reader to react to this contrast.

Movement

The presence of the videos and animations has been on the web for a long time and make you forget the concept of a static website. Whatever the type, movement always generates interest, and is especially useful in capturing the attention of your audience. These movements help us to direct the visitor's gaze towards the area of the website that interests us.

Large elements

One of the main trends in 2020 is the presence of large items that are reflected in all elements of a website's design. In order to communicate clearly and immediately, web pages are using large elements such as large fonts, full-screen images and videos, and even large icons on the menu.

 

Responsive

This is not a novelty, but we must be clear that our website must have a 100% responsive design, navigable and optimal for the user to feel comfortable, otherwise you're missing a golden opportunity to grow more, and this, is one more trend.

 

 

You might also be interested:

Trends in ecommerce 2020

 

 

Resources to build your Visual Identity

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Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional. Beneficiario: Conecta Software Soluciones SLU. Nº expediente: EATIC2019010001. Inversión Aprobada: 173.800,00 €. Comienzo: 01/04/2019. Finalización: 30/09/2020. El presente proyecto tiene como objetivo el desarrollo de una capa de usuario multilingüe y dashboards para entornos web y windows de solución de Business Intelligence.

Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: PI2019010001. Approved Investment: 6,444.80 Start date: 17/10/2018. Completion: 16/10/2019. The present project aims at developing a connector software that automates the generation of virtual catalogues so that the company can offer in its Online Store products with a wide description and with images that make the user experience richer and more complete.

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