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May 8, 2020
Posted in branding

Resources for your Visual Identity

Resources for UX and Web Design

Resources for Visibility and Digital Marketing

Resources for SEO

Resources for Online Advertising and Social Networking

When users think of a brand, the first thing that comes to mind is the logo or symbol that characterizes it. And then, those concepts begin to emerge that everyone internalizes about the company based on the experience or information we have about it (values, mission, objectives..)

In this way, we can say that image is a very important part and it is necessary to take into account the visual branding in your business.


Visual branding is an essential element for any brand or company, whether small, medium or large.


What is Branding?

First of all, we want to emphasize the difference in branding and visual identity of the brand. Because, they are two terms that are usually used as synonyms but the truth is that they are not.

To achieve a solid business, you need to build branding and an identity that is strong and consistent. It's not just about creating a logo.

Therefore, we can say in summary that:

  • Branding: are the actions carried out by a brand to create a certain image. You could say it's an experience. The development of this is based on: mission, values, visions and the voice of the company.
  • Visual brand identity: it's about what you see and appreciate about a company. This is where colours, logos, typographies, graphic elements, etc. come into play.


How to define the visual brand identity?

In order to build a consistent brand or corporate identity you must work in an orderly fashion. Here are some of the key aspects that you must take into account to define the visual identity of your company:

  • Brand image
  • Business definition
  • Characteristics of the product or service
  • Target market
  • Vision, values and mission of the brand

Statistic: Brand value of the 25 most valuable brands in 2020 (in million U.S. dollars) | Statista
Find more statistics at  Statista


What elements form the visual identity?

visual branding

In order to establish and define a good visual branding strategy, it is necessary to develop and create a brand manual. This will be the guide where the rules to be applied by the brand are gathered, in relation to the aesthetic specifications of the design of all corporate materials.

Basically, it's about having defined the guidelines in a clear and concise way of how the company wants to transmit its visual or corporate identity.

Therefore, there are a number of elements that must be taken into account and paid special attention:

  • The logo and its distinctive features.
  • The brand's official typeface.
  • The communicative tone of it.
  • The most representative colour palette.


An image can convey the message you need at a glance.

Consistent visual branding approach across all channels -Templates

Social networks are the perfect channel to transmit both your brand identity and to make your products or services known. That's why we believe that images are a decisive factor in getting across the values you want to convey.

The best thing is to create and define a style of templates with which you can unify all the image of the company and use them for:

  • Promote Blog post
  • Disseminate events in person or online (webinar, courses ..)
  • Share motivational phrases
  • Share tips, guides, advice
  • To publicize new projects
  • Etc..


 Image sizes at RRSS

The truth is, in the Social Networks care must be taken with both content and images. Because, images in social media define what you are and want to convey to followers visually.


With a correct unification of images in RRSS, you will be able to generate confidence in your clients.


Size of the images in RRSS: Facebook

  • Profile photo: 180 x 180 pixels
  • Cover image: 820 x 312 pixels
  • Event image: 1920 x 1080 pixels
  • Linked images: 1200 x 628 pixels
  • Horizontal publication: 1200 x 900 pixels
  • Cover videos: 820 x 462 pixels

Size of the images in RRSS: Instagram

  • Profile image: 180 x 180 pixels (but 110 x 110 pixels are recommended)
  • Square image: 1080 x 1080 pixels
  • Horizontal photography: 1080 x 566 pixels
  • Vertical image: 1080 x 1350 pixels
  • Vertical video: 600 x 750 pixels
  • Story: 1080 x 1920 pixels
  • Square video: 600 x 600 pixels
  • Horizontal video: 600 x 315 pixels

Size of the images in RRSS: Twitter

  • Profile photo: 150 x 150 pixels
  • Header photo: 1500 x 500 pixels
  • Video post (square): 720 x 720 pixels
  • Video publication (horizontal): 1280 x 720 pixels
  • Video post (vertical): 720x 1280 pixels
  • Post image: 1200 x 675 pixels
  • Card image: 1200 x 628 pixels

Size of the images in RRSS: LinkedIn

  • Profile photo: 400 x 400 pixels
  • Header: 1584 x 396 pixels
  • Company logo: 300 x 300 pixels
  • Company image header: 1536 x 768 pixels
  • Images with promoted content: 1200 x 628 pixels
  • Square image: 1200 x 1200 pixels

Size of the images in RRSS: YouTube

  • Profile photo: 800 x 800 pixels
  • YouTube cover: 2560 x 1440 pixels
  • Thumbnails: 1280 x 660 pixels
  • Video: 1280 x 720 pixels

Next Resources for Building Your Visual Identity

+ Typography In Bauhaus

Bauhaus is a source of inspiration that cuts across the entire digital ecosystem. Find inspiration to create your brand.

+ Google Material Design

When it comes to defining a coherent design system, we learn from the best. Here we present the Google Material Design.

+ Microsoft Fluent Design System

Fluent Design is Microsoft's design system. You know its elements, rules, and many applied examples.

Download our free ebook: "Practical Guide to Selling Online"

We have developed a complete guide to these steps. It includes strategy questions such as the different business models available, how to create a marketing strategy and what data to analyze. You can download the ebook for free here:

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