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social media

YouTube

Youtube is a digital platform which was designed with the aim of sharing videos, so that the user can publish and view them whenever he wants. It is also possible to make streaming videos that can be recorded and shared later. 

You could say that it is a user-friendly television. 

It is also a social network, as it gives us the possibility for other users to subscribe to your channel and comment on the content.

"YouTube has reached the position of the 2nd most used search engine for all kind of public looking for entertainment or information.
"

Integrate your YouTube account with your website.

Connect and integrate your social networks, website and analytical tools
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#1st steps in social networks
#02 Social Networks for Every Company
#03 What is SMM and SMO

Origins and evolution of YouTube

Youtube was born in February 2005. Its founders were Jawed Karim, Steve Chen and Chad Hurley, three colleagues from the renowned Paypal organization, who were looking for a platform where they could publish audiovisual content.

The main idea was that the 3 friends wanted to share some videos that were recorded at a party, so they created a website where they could share such content.

The great potential and popularity of this social network made many multinational companies and network giants focus on it. Until in October 2006, YouTube was acquired by Google for $1.65 billion.

Today, the real value of this platform is invaluable.

YouTube features and functionalities

YouTube has an average of 1.5 billion users per month and is present in over 88 countries. The average number of videos published per minute is 500 hours.

It's easy to create your channel with your Gmail account. Once you've done this, you'll be able to upload videos in the appropriate formats. 

 

You can group videos by sections, playlists and limit their privacy (public or private)

Reasons to be on YouTube

The decision to create a profile on a social network should not be taken lightly. It requires time and dedication and is a long-term investment. Last updated company profiles are not a good image and do not inspire confidence.

On the other hand, just by creating a company profile, you will not flood the online store with compulsive shoppers.

Hence the importance of metrics and one of the KPIs is conversion. It can vary according to the type of business, but in many cases it will not exceed 2- 4%.

  • YouTube is the second most visited website in the world
  • More than 5 billion videos a day are viewed on YouTube
  • You can send visits to the website
  • Increases the range
  • Generates interaction with followers

What is a social network?

Social Media Marketing Highlights

Other social networks

What are the main social networks for companies?

facebook_logo

Facebook

Instagram_App logo

Instagram

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Pinterest

linkedin

LinkedIn

Snapchat

Snapchat

whatsapp logo

WhatsApp

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Social media marketing
is not built on impressions,
but about community.

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Apps you can connect to YouTube

Access the official YouTube website here

Create your account and explore the posts of millions of users.

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Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: EATIC2019010001. Approved Investment: 173.800,00 ?. Start date: 01/04/2019. Completion: 30/09/2020. This project aims to develop a multilingual user layer and dashboards for web and windows environments of Business Intelligence solution.

Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: PI2019010001. Approved Investment: 6,444.80 Start date: 17/10/2018. Completion: 16/10/2019. The present project aims at developing a connector software that automates the generation of virtual catalogues so that the company can offer in its Online Store products with a wide description and with images that make the user experience richer and more complete.

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