Youtube is a digital platform which was designed with the aim of sharing videos, so that the user can publish and view them whenever he wants. It is also possible to make streaming videos that can be recorded and shared later.
You could say that it is a user-friendly television.
It is also a social network, as it gives us the possibility for other users to subscribe to your channel and comment on the content.
"YouTube has reached the position of the 2nd most used search engine for all kind of public looking for entertainment or information.
Youtube was born in February 2005. Its founders were Jawed Karim, Steve Chen and Chad Hurley, three colleagues from the renowned Paypal organization, who were looking for a platform where they could publish audiovisual content.
The main idea was that the 3 friends wanted to share some videos that were recorded at a party, so they created a website where they could share such content.
The great potential and popularity of this social network made many multinational companies and network giants focus on it. Until in October 2006, YouTube was acquired by Google for $1.65 billion.
Today, the real value of this platform is invaluable.
YouTube features and functionalities
YouTube has an average of 1.5 billion users per month and is present in over 88 countries. The average number of videos published per minute is 500 hours.
It's easy to create your channel with your Gmail account. Once you've done this, you'll be able to upload videos in the appropriate formats.
You can group videos by sections, playlists and limit their privacy (public or private)
- Youtube Studio: allows to manage in a personalized way the channels
- Data analysis: YouTube has its own statistics system
- Subtitling: automatic video subtitling service
- Live: allows you to broadcast live videos
Reasons to be on YouTube
The decision to create a profile on a social network should not be taken lightly. It requires time and dedication and is a long-term investment. Last updated company profiles are not a good image and do not inspire confidence.
On the other hand, just by creating a company profile, you will not flood the online store with compulsive shoppers.
Hence the importance of metrics and one of the KPIs is conversion. It can vary according to the type of business, but in many cases it will not exceed 2- 4%.
The content is fire.
Social networks are the gasoline.
A social network is a social structure composed of a set of users (such as individuals or organizations) who are related according to some criteria (professional relationship, friendship, kinship, etc.).
The type of connection that can be represented in a social network is a dyadic relationship or interpersonal bond.
Social networks have become, in a few years, a global phenomenon, expanding as open systems in constant construction of themselves, as well as the people who use them.
Social Networks, or RRSS, are present in every online marketing manual for companies. They are platforms or digital spaces, which support the relationships between users, companies and brands, with some kind of common interest link. The user has a network of contacts, own profile, can interact with other users and share content.
Companies can take advantage of these spaces to inform by sharing their own content in the form of news, new product launches and blog entries. They interact with users by receiving valuable feedback in the form of questions, criticism and comments as well as statistics.
I had (and still have) a dream that the web could be less a television channel and more an interactive sea of shared knowledge. I imagine it immerses us as a warm and friendly environment made up of the things we and our friends have seen, heard, believed or discovered.
I would like to bring our friends and colleagues closer together, as by working together on this knowledge we can reach a better understanding. If misunderstandings are the cause of many of the world's problems, then can't we solve them in cyberspace?
And, after resolving them, we leave them for those who follow a trail of our reasoning and assumptions to adopt or correct.
If customers are unhappy in the physical world, each will tell 6 friends. On the Internet, each one can tell 6,000 friends.
Social media marketing
is not built on impressions,
but about community.
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