What is Periscope?
Periscope is an application that belongs to the Twitter giant and allows the live broadcast of videos through the camera of Smartphones and share it with other users of the app.
In this way, we can explore the world through streaming, as well as learn about news, see places you've never been able to go to, and even meet people.
The success of this application was such that after it, others have emerged with the same intention as it:Facebook WatchInstagram Live and YouTube Live.
"Periscope was a revolution in the way of telling what is happening on our planet, from the point of view of an ordinary citizen"
Periscope was created in 2015 by Kayvon Beykpuor. But, the idea of this application arose when he was in Turkey in 2013. At that time, the country was going through bad times and protests broke out in Takism Square. So, he looked for information about what happened, but he only found comments on Twitter and the TV didn't broadcast anything about it.
This is where the idea of developing a live video broadcast application was born.
As we mentioned, it will be released in 2015 for both iPhone and Android.
Periscope Features and Functionality
Periscope is an Application that can be downloaded for free from Google Play or App Store depending on the operating system. Once downloaded the app is linked to the Twitter account.
The installation is quick and intuitive, so it does not show which of our contacts are already using Periscope and whether we want to follow them. You can choose whether you want the videos to be public or to limit them to a few users.
In addition, the app allows the sending of hearts to whoever is doing the video broadcast as 'like'.
The recorded videos have a 24h deadline for viewing.
- Broadcast live video and interact with people
- Search transmissions by location or topic.
- Share your live videos instantly on Twitter and other social networks.
- Transmit privately for certain friends or followers.
- Instagram Direct: Instagram Direct allows you to send messages to one or more people
Reasons to be in Periscope
Periscope has many advantages for companies as a marketing tool. With this application, it is possible to publicize brand events or activities, the process of creating products, tutorials, demonstration of a working day, sharing events... etc
The content is fire.
Social networks are the gasoline.
A social network is a social structure composed of a set of users (such as individuals or organizations) who are related according to some criteria (professional relationship, friendship, kinship, etc.).
The type of connection that can be represented in a social network is a dyadic relationship or interpersonal bond.
Social networks have become, in a few years, a global phenomenon, expanding as open systems in constant construction of themselves, as well as the people who use them.
Social Networks, or RRSS, are present in every online marketing manual for companies. They are platforms or digital spaces, which support the relationships between users, companies and brands, with some kind of common interest link. The user has a network of contacts, own profile, can interact with other users and share content.
Companies can take advantage of these spaces to inform by sharing their own content in the form of news, new product launches and blog entries. They interact with users by receiving valuable feedback in the form of questions, criticism and comments as well as statistics.
I had (and still have) a dream that the web could be less a television channel and more an interactive sea of shared knowledge. I imagine it immerses us as a warm and friendly environment made up of the things we and our friends have seen, heard, believed or discovered.
I would like to bring our friends and colleagues closer together, as by working together on this knowledge we can reach a better understanding. If misunderstandings are the cause of many of the world's problems, then can't we solve them in cyberspace?
And, after resolving them, we leave them for those who follow a trail of our reasoning and assumptions to adopt or correct.
If customers are unhappy in the physical world, each will tell 6 friends. On the Internet, each one can tell 6,000 friends.
Social media marketing
is not built on impressions,
but about community.
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