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analytics

Google Analytics

Google Analytics is the tool developed by Google that allows you to analyze your website traffic through audience, acquisition, behavior and conversions generating several reports from which we can draw conclusions.

It is one of the most used tools in the area of online marketing.

Integrate your Google Analytics account with your website.

Connect and integrate your social networks, website and analytical tools
with BI Studio's Ecommerce Intelligence.

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Conecta HUB data pipelines allow you to define
transfers and transformations of data between
connected platforms.

It's an ETL software that communicates
the ERP with the digital platforms,
websites, online stores,
mobility for commercials
and Business Intelligence.

#KPIs in Ecommerce
#02 Google Analytics 4
#03 Data Studio Guide

Origins and evolution of Google Analytics

Founded on November 14, 2005, Google Analytics is a tool developed by the company Google.

Google Analytics generates reports that allow website owners to learn about data such as

  • The number of visits my website has received
  • The duration of the visits
  • Sources of traffic
  • The pages visited by users

In April 2014, Google announced the launch of Universal Analytics.

Universal Analytics offers complete information about users, trying to carry out a relationship between sessions of different devices with a single user (since Google allows to differentiate the same user visiting the same website according to the type of device he is accessing).

Google Analytics 4 is the most recent iteration of Google Analytics and represents a major leap in predictive analytics and Artificial Intelligence in data analysis, with further integration with Google Ads.

How Google Analytics works

The operation of Google Analytics is based on the collection of data through cookiesThe site has a web browser and a code written in javascript that is installed on the website through a script. 

In order for Google to recognize the website from which the data comes, it is necessary to add a tracking code that begins with the G- sign, which allows Google to store the data in its database. With the data of the visitors, we proceed to generate the reports through which we will obtain relevant information. 

Reasons to use Google Analytics 4

By installing Google Analytics on our website, we get an in-depth overview of the status of our website. We present you a series of points that will make you consider its installation:

  • Allows you to increase the visibility of a business
  • It allows you to know who and how have visited your website
  • Allows you to track which places on the web users have visited
  • It allows you to know which are the most popular pages of your website

Featured articles on Analytics

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Google Ads

Google Ads

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WordPress

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WooCommerce

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PrestaShop

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BI Studio

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Data Studio

Our Ecommerce Analytics products

Consult our catalogue of products and services of data analysis in e-commerce
developed over years of experience in B2B and B2C projects.

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Other online resources

Access the official Google Analytics website here

Create your account and analyze your website

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Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: EATIC2019010001. Approved Investment: 173.800,00 ?. Start date: 01/04/2019. Completion: 30/09/2020. This project aims to develop a multilingual user layer and dashboards for web and windows environments of Business Intelligence solution.

Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: PI2019010001. Approved Investment: 6,444.80 Start date: 17/10/2018. Completion: 16/10/2019. The present project aims at developing a connector software that automates the generation of virtual catalogues so that the company can offer in its Online Store products with a wide description and with images that make the user experience richer and more complete.

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