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Foursquare is a state-of-the-art mobile phone location RRSS. Geolocation involves locating a device in a geographic location. These mobile devices have satellite geolocation systems that allow you to check in wherever you are and the app will record the location.

Basically its functionality is that a person tells where he is and shares it with his social network, so it is considered a social geolocation tool. 

Foursquare is a location-based social network that incorporates gaming elements.

"Foursquare is considered one of the most famous geolocation tools.

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Origins and evolution of Foursquare

Foursquare is launched in early 2009 by Dennis Crowley and Naveen Selvadurai. This was not Dennis' first business, he had already created another RRSS known as dodgeball.com which was acquired by Google in 2005.

By 2010, it had already announced that it had achieved the figure of 5 million users.


In 2011, the World Economic Forum announced Foursquare as his Technological Pioneer for 2011.

The change of Foursquare comes in 2014 with its renewal. Serving the user as a personalized city guide, rather than just sharing the location of the user. 

In 2017, Swarm 5.0 is launched as an lifelogging. Registering sites that are visited instead of doing the RRSS. 

In 2018, the company announces a partnership with TripAdvisor to provide users with interesting information about their location.

It also offers a platform for sharing data to locate companies, where they can offer this data to other companies.

How Foursquare works

Foursquare is an app that allows you to discover and learn about places of interest, anywhere in the world.

Once you have registered in the application, you must ''claim your business'' in order to register and be validated as the owner or manager of the premises. 

The validation can be done by a payment by phone or by waiting for the code for a few weeks to be able to access the management of the site.

Foursquare is the result of three ideas:

  • Mobile phone app. with location functionality.
  • Registration of users in spaces and places.
  • Social network.

Reasons to use Foursquare

Using Foursquare at the organizational level is a very powerful tool because, by knowing the location of the user, you can notify the mocil phone about nearby areas of interest, discounts, etc. Many large companies have trusted this app as: CocaCola, Uber, Subway, Twitter, Spotify, etc.

  • It has millions of users
  • Natural positioning (SEO)
  • Brand
  • It offers secure searches. With virus-free or spam-free websites.

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Technologies to improve your visibility on Foursquare

Access the official Foursquare website here

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Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: EATIC2019010001. Approved Investment: 173.800,00 ?. Start date: 01/04/2019. Completion: 30/09/2020. This project aims to develop a multilingual user layer and dashboards for web and windows environments of Business Intelligence solution.

Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: PI2019010001. Approved Investment: 6,444.80 Start date: 17/10/2018. Completion: 16/10/2019. The present project aims at developing a connector software that automates the generation of virtual catalogues so that the company can offer in its Online Store products with a wide description and with images that make the user experience richer and more complete.


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