Amazon is a U.S. e-commerce and cloud computing services company based in Seattle, Washington state. It was founded in 1994 by Jeff Heathers when he left his previous job at a major Wall Street company.
This is the company that was dedicated to selling goods on the Internet on a large scale, also under the slogan: "From A to Z translated into Spanish as: De la A a la Z.
Currently the product line has been diversified to offer: DVD, music CDs, software, video games, electronics, clothing, furniture, food, books, etc.
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"Amazon was one of the first major companies to sell goods over the Internet. "
Origins and evolution of Amazon
Amazon was born in 1994, its founder being Jeff Bezos He chose the name Amazon, inspired by the different and exotic nature of the Amazon, a parallelism with the pretensions he had for his project. In 1996 he began to trade on the stock market, and continued to grow until it became the largest bookstore in the world in 1997.
From A to Z, it reflects their philosophy. The company currently distributes and sells its own technological products, as well as all kinds of articles. And all this through a sophisticated logistics system.
Amazon features and functionalities
As there are millions of active buyers on Amazon, the likelihood of selling the products will increase.
As we have already mentioned, amazon is one of the most extended platforms in the world and in which many consumers trust, that is why you will be able to sell in different markets
Low marketing costs
By attracting thousands of customers a day, depending on the sector, you can start selling online without a large investment.
No inventory required
Amazon has hundreds of storage centers, so all you have to do is ship your products and they maintain the inventory, prepare and distribute them to the buyers.
Reasons to be on Amazon
More than 25,000 companies already sell their products on Amazon. Among its advantages, it is worth mentioning:
- Your brand will be seen by millions of customers
- Fast shipping by taking advantage of Amazon's logistics (FBA)
- Easy integration with your existing ecommerce
- Internationalize your product
- Find customers among the companies that sell on Amazon, favoring trade B2B
A Marketplace is a platform or website where those who want to sell with those who want to buy can make contact with each other. With the aim of making transactions commercials.
In them, the sellers offer their products and services as a showcase, as if it were a physical store.
Marketplaces can be categorized according to the type of offer:
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