• 0
      1. Tu carrito está vacío.
    • artículo(s)0,00
March 30, 2020
Posted in Analytics
March 30, 2020 Conecta Software

ANALYTICS GUIDE

Business Intelligence Resources

Monitoring Resources

Resources for Market Segmentation, Competition and Audience

Data-Driven Marketing Resources

SEO Resources

Small data, what is it?

We understand by small data the process by which data from smaller size y complexityThese are the most common ones, which affect certain parts of a business and are part of the daily routine, allowing for a better understanding of the business. The small data helps to identify opportunities for efficient processes and customer relations.

Without the small data, the big data would be a loose cannon" Martin Lindstrom

Reasons to use small data

There are many reasons why we should use small data. Here are some of them:

  • The small data is focused on get to know the customer. Focusing on the needs of the consumer and how to interact with them is one of the advantages offered as it allows for more personalized campaigns according to tastes. 
  • It's the key to the profile creation CRM since the information obtained through social channels about customers will be used to define, for example, customer segments. 
  • Increase the Return on Investment (ROI).
  • The analysis is simple since everything is around us. For example, it is possible to carry out data analysis through social networks. 

 

Small data applied to business intelligence

Because small data treats data in a more detailed and simplified way and is generated in real time, it allows for much faster decision making, so small businesses have the opportunity to change their actions more quickly. 

Thanks to the application of small data, it is possible to avoid or improve three major problems that complicate the correct application of business intelligence:

  • Displaying the dataSmall data: Since interpreting a large volume of data becomes a complicated task, small data makes it possible to interpret the data easily. 
  • NoiseThe interpretation of the data is often complicated by the fact that companies have a large volume of both internal and external data, which may be in different formats and processed by different tools. 
  • ContextThe context is often lost in the analysis of the data. The data are not simply numbers and percentages, as they depend on a particular framework.

 

Small data, an applied example

The following is a clear example of the use of small data applied to business intelligence:

The owner of Ikea, the large multinational furniture manufacturing and sales company, shows up at the cash registers of his stores in Spain and starts to survey all customers once they have finished making their purchases. 

It starts by asking questions about opinions about the shopping experience in the store, your shopping expectations, the degree of satisfaction with the treatment of employees and the degree of satisfaction with the products purchased. 

By collecting the data, the owner of Ikea can obtain forward-looking information such as detecting opportunities for improvement, which allows them to optimize processes and products to better suit their customers. 

 

Related articles and trainings:

Decision Trees

Ecommerce trends for 2020

Data Literacy: What is Data Literacy

 

Next Resources for Business Intelligence

BI By Department

A Business Intelligence solution aims to integrate and optimize the information available to the company. With the BI reports by department, we can differentiate the type of contribution, according to the type of department to which a type of report is directed
Digital Transformation Tools - ETL

ETL is a process that integrates the different types of data in a company. It is a key tool for digital business transformation.

The Best BI Tools

Business intelligence is the use of strategies, techniques and certain BI tools to transform data into information and information into knowledge

Download our free ebook: "Practical Guide to Selling Online"

We have developed a complete guide to these steps. It includes strategy questions such as the different business models available, how to create a marketing strategy and what data to analyze. You can download the ebook for free here:

Get in Touch
newsletter

Subscribe to the newsletter on ecommerce and digital transformation

Trends, guides
and latest news in ecommerce
technologies.

And receive the first chapter of our book
«Connect your business- The digital transformation of sales»

newsletter
Get in Touch
Contact
connect-logo-white-retinue

Product

Info

Support

Connect your business.

Branding

In HUB 360 you will find all the technology and services for your e-commerce strategy.

Ecommerce

Integrate your ecommerce with your ERP management system and all your channels to sell online.

Analytics

BI Studio dashboards are your next generation business intelligence tool.

922-014-341

Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: EATIC2019010001. Approved Investment: 173.800,00 ?. Start date: 01/04/2019. Completion: 30/09/2020. This project aims to develop a multilingual user layer and dashboards for web and windows environments of Business Intelligence solution.

Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: PI2019010001. Approved Investment: 6,444.80 Start date: 17/10/2018. Completion: 16/10/2019. The present project aims at developing a connector software that automates the generation of virtual catalogues so that the company can offer in its Online Store products with a wide description and with images that make the user experience richer and more complete.

2020 ALL RIGHTS RESERVED. CONNECT SOFTWARE

Contact
English (UK)