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April 6, 2020

Monitoring Resources

Resources for Market Segmentation, Competition and Audience

Data-Driven Marketing Resources

SEO Resources

Business Intelligence Resources

Data source, what is it?

A data source is a statistical dataset, government studies, reports y Associations which form a very valuable grouping for organizations since, through them, they can generate analyses that will help them make future decisions.


Types of data

Today, there are different software tools that allow an efficient approach to data storage and make data management and maintenance simple, however, not all data are equally easy to manage and are classified through three categories, the data structuredthe data unstructured and the data semi-structured.

Structured data

Structured data are those usually found in databases. These are text-type files that are usually represented by rows and columns with headings and can be easily sorted and processed by any data mining tool. The format, length and size of the structured data are perfectly defined. 

Unstructured data

Unstructured data is usually binary data that have no identifiable internal structure. It is a disorganized set of several objects that have no value until they are ordered and stored in an organized way. It is possible, but not always, to convert unstructured data into structured data, which is a costly and time-consuming process. Many times, data is stored in a way that makes sorting and categorizing it a difficult task due to incompatibility with a relational database system. For example, pdf texts are unstructured data. 

Semi-structured data

Semi-structured data are those data that have not been previously organized in a database which present associated information such as metadata that makes the task of processing them into structured data easier. They are a form of structured data that do not present the basic structure of the data, but contain labels or other elements that make them identifiable. 


Related articles and trainings:

Decision Trees

Ecommerce trends for 2020

Data Literacy: What is Data Literacy

Next Resources for Monitoring

What is Data Mining?

Data mining is a concept that refers to the process of extracting useful and understandable knowledge from large amounts of data that are stored in different formats in order to find patterns of behavior

+ What is Data Literacy?

Companies manage an increasing amount of data. However, collecting data is not the same as understanding it. Mastering word processing or spreadsheets is no longer enough.
Google Analytics For Ecommerce

Google Analytics offers a wide range of analytical tools that allow us to know in depth the number and type of visits we are receiving in our online store.

Download our free ebook: "Practical Guide to Selling Online"

We have developed a complete guide to these steps. It includes strategy questions such as the different business models available, how to create a marketing strategy and what data to analyze. You can download the ebook for free here:

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Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: EATIC2019010001. Approved Investment: 173.800,00 ?. Start date: 01/04/2019. Completion: 30/09/2020. This project aims to develop a multilingual user layer and dashboards for web and windows environments of Business Intelligence solution.

Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: PI2019010001. Approved Investment: 6,444.80 Start date: 17/10/2018. Completion: 16/10/2019. The present project aims at developing a connector software that automates the generation of virtual catalogues so that the company can offer in its Online Store products with a wide description and with images that make the user experience richer and more complete.


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