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Business intelligence in e-commerce

August 6, 2020 Conecta Software

Nowadays, companies generate a large amount of data, making it increasingly difficult for one person to process and analyse it. This is why we hear so much talk today about the business intelligenceIt is based on making use of certain techniques and specialized tools to transform data and allow for data analysis to help make decisions within the organization.

More and more companies want to have a website on the Internet to sell their products, whether they are SMEs or large companies. We must not forget that all this is possible thanks to companies like Prestashop, Shopify, WooCommerce y MagentoThey have facilitated the process of creating an online store, which is possible even for people with very little computer knowledge. You may be wondering what technology is best for creating your store but there is no "best" one. There will simply be one that is more suited to your technical and economic needs, so I invite you to study all the benefits and disadvantages of applying each technology before you start creating your online store.

Why integrate business intelligence into your e-commerce?

Due to this high demand for online stores at present, it is important to know what advantages the integration of business intelligence in the e-commerce. You can store, debug and transform all the data that is generated daily in an electronic commerce such as customer information, sales, products, suppliers, delivery companies, etc. You can analyze all types of information to see the evolution of general sales, sales of a particular product, view your most loyal customers and their most purchased products, control costs, stock and a host of indicators that will enhance your business strategy and ensure the success of your online business.

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Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional. Beneficiario: Conecta Software Soluciones SLU. Nº expediente: EATIC2019010001. Inversión Aprobada: 173.800,00 €. Comienzo: 01/04/2019. Finalización: 30/09/2020. El presente proyecto tiene como objetivo el desarrollo de una capa de usuario multilingüe y dashboards para entornos web y windows de solución de Business Intelligence.

Project co-financed by the European Regional Development Fund. Beneficiary: Conecta Software Soluciones SLU. File number: PI2019010001. Approved Investment: 6,444.80 Start date: 17/10/2018. Completion: 16/10/2019. The present project aims at developing a connector software that automates the generation of virtual catalogues so that the company can offer in its Online Store products with a wide description and with images that make the user experience richer and more complete.

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