Cuando llega el momento de apostar por una solución tecnológica que nos permita gestionar nuestro negocio, son muchas las alternativas por las que podemos decantarnos. Durante los últimos años, además, el crecimiento de este tipo de soluciones ha sido exponencial.
Los procesos de transformación digital y la apuesta de las empresas, con independencia de su tamaño y volumen de negocio, de integrar este tipo de soluciones ha obligado a los desarrolladores a lanzar una amplia oferta especialmente destinada a satisfacer todas sus necesidades con las que cuentan las empresas de nuestro tejido productivo. Conscientes de esta situación, desde Conecta Software, como agencia ecommerce especializada, te contamos cuáles son las principales diferencias existentes en torno a dos de las opciones líderes del mercado: Salesforce y Odoo.
Odoo vs Salesforce: La mejor opción para tu negocio
El primer elemento que debemos interiorizar es que de la correcta elección del software de nuestro negocio tiene un importante peso en el éxito de nuestro negocio. Una elección que no se ajuste a las necesidades con las que cuenta nuestra compañía puede influir negativo en el desarrollo y la consecución de nuestros objetivos de consolidación y de crecimiento.
Si estás dudando entre Odoo y Salesforce, es importante que conozcas cuáles son las principales diferencias entre ambos sistemas:
Salesforce es un CRM signifca Customer Relationship Management.<br/>Es el(...)
" >CRM que se encuentra diseñado para ayudar a las empresas a integrar todas las comunicaciones con sus clientes en un mismo espacio.
Odoo, por su parte, es un software ERP (Enterprise Resource Planning), en español <strong>Sistema(...)</strong>
" >ERP que se encarga de gestionar toda la vertiente comercial. Además de la gestión y el control de las ventas, todo lo relacionado con los recursos humanos y una gran cantidad de aspectos que permiten obtener el máximo control sobre todas las áreas de negocio.
¿Cuál es la mejor opción para tu negocio?
Dentro del ámbito específico del CRM, Salesforce es una de las aplicaciones que mayor reconocimiento tiene en la industria. Durante los últimos años, no solamente es constatable su crecimiento y expansión a partir del número de clientes a los que da cobijo. Sino que, además, han sido muchos los reconocimientos en forma de premios y de distinciones que ha ido aglutinando.
Sin embargo, pese a su popularidad, no podemos olvidar que se trata de un CRM que, como su propio nombre indica, únicamente ofrece funcionalidades específicas para su área de acción en concreto. Odoo, por su parte, ubica su área de acción precisamente en la versatilidad de su solución. Que, además, al ser de código abierto es perfecta para poder integrar nuevas funcionalidades con las que cubrir todas las áreas de acción de una empresa. Con independencia del sector o la naturaleza a la que pertenezca. Desde el año 2005 en el que se creó, se trata de una de las mejores opciones por las que podemos decantarnos. Habiendo sido elegida como la solución con la que cuentan multitud de empresas de gran tamaño. Entre ellas, Toyota.
Características principales
Contactos
Tal y como ya hemos mencionado previamente, un CRM basa su funcionalidad en su capacidad para gestionar de manera correcta todas las relaciones con sus clientes. En el caso de Salesforce, toda la gestión se integra a la perfección en la nube. Por lo tanto, es posible acceder a nuestros contactos en cualquier momento, con independencia del lugar en el que nos encontremos y del dispositivo que utilicemos. Además, es posible conocer, a través de su panel de control, todos los puntos de contacto que hemos intercambiado con los mismos. Odoo permite, por su parte, acceder a todo el abanico de interacciones con nuestros clientes. Además, nos permite conocer cuáles son sus hábitos de compra para poder ajustar todas las acciones comerciales a las necesidades y pautas de comportamiento de los mismos.
El cuadro de mando
La inmensa mayoría de aplicaciones tecnológicas aplicadas al mundo empresarial cuentan con un cuadro de mandos que nos permiten acceder a la amplia cantidad de datos que se encuentran en el interior de la aplicación. De este modo, podemos obtener una perspectiva mucho más amplia en torno a la toma de decisiones que podemos llevar a cabo a la hora de dirigir nuestro negocio hacia los objetivos planificados.
El cuadro de mando que podemos encontrar en Salesforce nos permite adaptarnos en todo momento a las necesidades con las que cuenta nuestro negocio. Permitiéndonos, además, reunir los informes y todos los datos necesarios para poder conocer el estado actual de nuestra empresa.
En Odoo, el cuadro de mandos es uno de los elementos que más destaca. En él, podemos acceder a una amplia cantidad de balances, informes fiscales y todo tipo de aspectos relacionados con el ámbito puramente financiero. Además, gracias a que se trata de un software de código abierto, es posible desarrollar todo tipo de opciones hasta adaptarlo a todas nuestras necesidades.
Las integraciones
En las integraciones encontramos otro de los puntos que pueden dar un valor añadido a nuestra decisión. Salesforce integra de forma nativa un amplio catálogo de integraciones. De este modo, la respuesta que ofrece es mucho más atractiva. Ofreciendo una conexión directa con programas como NetSuite y WordPress, entre muchas otras. Odoo, como consecuencia de que se trata de un software de código abierto, ofrece muchas más opciones a la hora de integrar sus servicios con cualquier negocio. Puesto que ofrece la posibilidad de escoger una amplia variedad de aplicaciones a la hora de crear paneles completamente personalizados.
Conecta tu negocio
Una vez implantado el CRM o el ERP en nuestro negocio, ¿cuál es el siguiente paso? Como sabes, ofrecer una experiencia al cliente que sea óptima es clave. Para ello, el uso de un conector que te ayude a llevar a cabo la sincronización entre los productos, las existencias, el stock y los precios, entre otros muchos atributos, de tu catálogo es fundamental. A través de herramientas como Conecta HUB podrás hacer todo esto, ¡y mucho más!
Gracias a este tipo de opciones, asegurar la fidelización de tus clientes nunca había sido tan sencillo. Su amplia versatilidad y compatibilidad con todos los ERPs que existen en el mercado convierten a nuestra solución en la mejor inversión que puedes llevar a cabo. ¡Contacta ya con nosotros! Te puede interesar
El término Thick Data, traducido como “Datos Densos” es un término acuñado en 2013 por Tricia Wang, antropóloga y consultora.Se refiere a datos cualitativos que aún no se han cuantificado y pueden...
Esta empresa ha recibido un préstamo participativo de la línea de «Creación y Desarrollo de PYMEs Innovadoras» del Fondo Canarias Financia 1 y cuenta con una cofinanciación del Fondo Europeo de Desarrollo Regional del 85% proveniente del Programa Operativo FEDER de Canarias 2014-2020, contribuyendo al cumplimiento de los objetivos del eje prioritario 1 «Potenciar la investigación, el desarrollo tecnológico y la innovación «, Objetivo Específico 1.2.1 «Impulso y promoción de actividades de I+i lideradas por las empresas, apoyo a la creación y consolidación de empresas innovadoras y apoyo a la compra pública innovadora».
Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional, Consejería de Economía, Conocimiento y Empleo y el Fondo Social Europeo (FSE) . Beneficiario: Conecta Software Soluciones SLU. Nº expediente: IPI2020010003. Inversión Aprobada: 71.895,20 €. Comienzo: 23/07/2020. Finalización: 20/01/2023. El presente proyecto tiene como objetivo el Desarrollo de una solución de movilidad comercial.
Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional. Beneficiario: Conecta Software Soluciones SLU. Nº expediente: EATIC2019010001. Inversión Aprobada: 173.800,00 €. Comienzo: 01/04/2019. Finalización: 30/09/2020. El presente proyecto tiene como objetivo el desarrollo de una capa de usuario multilingüe y dashboards para entornos web y windows de solución de Business Intelligence.
Proyecto Cofinanciado por el Fondo Europeo de Desarrollo Regional. Beneficiario: Conecta Software Soluciones SLU. Nº expediente: PI2019010001. Inversión Aprobada: 6.444,80 €. Comienzo: 17/10/2018. Finalización: 16/10/2019. El presente proyecto tiene como objetivo el desarrollo de un software conector que automatiza la generación de catálogos virtuales para que la empresa pueda ofrecer en su Tienda online productos con una amplia descripción y con imágenes que hagan la experiencia del usuario más rica y completa.
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